On 2/3/11 11:21 AM, Michael Wheatland wrote:
It is important to have a good outline first so we can agree on what
we need to include on these pages before launching into content
Before filling in contents, please remember that our strategy is to
avoid feature by feature comparison with other office suites. At the
moment, the WHY pages are basically a list of features, and they are not
in line with this strategy. Features have to stay in the feature page.
We can summarize some features, and point readers to the feature page.
In any case, the "why for business" has to be completely different, as
CIOs are looking for different reasons to switch to LO from Microsoft
Office (TCO, ease of migration, stability, robustness, deployment).
Similar story for "why for governments".
The features by feature comparison is what has killed OOo in some
markets, like UK and US. In order to sustain it, you must have a large
advertising budget, and follow Microsoft on their preferred ground. It
is impossibile to achieve.
We have already got a decent press coverage, which is going to drive
visitors to the web site. What we should do is give them a few reasons
to download and try the software. If we think that they will choose LO
based on features, we have already lost.
Italo Vignoli - The Document Foundation
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