Re: [libreoffice-website] Work on the "Why?" pages

On 2/3/11 11:21 AM, Michael Wheatland wrote:

> It is important to have a good outline first so we can agree on what
> we need to include on these pages before launching into content
> creation.

Before filling in contents, please remember that our strategy is to 
avoid feature by feature comparison with other office suites. At the 
moment, the WHY pages are basically a list of features, and they are not 
in line with this strategy. Features have to stay in the feature page.

We can summarize some features, and point readers to the feature page. 
In any case, the "why for business" has to be completely different, as 
CIOs are looking for different reasons to switch to LO from Microsoft 
Office (TCO, ease of migration, stability, robustness, deployment). 
Similar story for "why for governments".

The features by feature comparison is what has killed OOo in some 
markets, like UK and US. In order to sustain it, you must have a large 
advertising budget, and follow Microsoft on their preferred ground. It 
is impossibile to achieve.

We have already got a decent press coverage, which is going to drive 
visitors to the web site. What we should do is give them a few reasons 
to download and try the software. If we think that they will choose LO 
based on features, we have already lost.

Ciao, Italo

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Italo Vignoli - The Document Foundation
E-mail: italo.vignoli@documentfoundation.org
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