Re: Formats & failed marketing, was: Fwd: Cost of MS Office relative to LO, was: Fwd: [libreoffice-users] Re: moving to new version of MS Office

On Sat, Nov 30, 2013 11:38:12 AM +0100, Charles-H. Schulz wrote:

> > So Marco's personal beef with "continuing to promote the software
> > ahead of the format" kinda misses the point that we never really put
> > any effort into promoting the program.  Any such effort used to be
> > severely hampered by Sun.  Promoting the program does seem to have
> > worked a LOT better in the last 3 years than it worked in the
> > preceding decade.  We seem to be getting somewhere at last!
>
> Marco's points are in my own opinion not to be discarded as such.
> However I believe that Marco mixes marketing and the strategy of an
> ecosystem.

Hi Charles-H,

after a statement like this, hordes of people from all sectors of the
economy that at this point would stop and just ask you "so what? I
mean, what's the difference between marketing and strategy???"

But yours IS a fair point, because I too, in this specific thread,
have mixed different "we" in my previous message. Sometimes "we"
should have been "we advocates of LO", other times it meant in my mind
"we all supporters of open standards", and I didn't make it clear
enough.

Of course,

- no group can "save the world" alone 
- members of each group (have to) have different priorities and goals

- people who choose to work specifically on LO/AOO/Calligra...  (even
  if work is "only" providing volunteer support here or elsewhere)
  have to talk of that **software** more than file formats in general,
  digital divides and so on

I have NO PROBLEM with all that. My only point is that the typical
LO/AOO advocate should in almost all context to something like (making
numbers up now just to outline the general concept!!!)

FIRST, talk 20% of the time of formats
THEN,  talk 80% of how cool LO/AOO etc is

otherwise we won't get anywhere quickly enough (see the "twelve years"
post I already mentioned here)

     Marco
-- 

M. Fioretti http://mfioretti.com                   http://stop.zona-m.net

Your own civil rights and the quality of your life heavily depend on how
software is used *around* you

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