Re: [libreoffice-marketing] The Edition Matter

Taking on board all the concerns about not giving the impression of a
weaker version, and if "no label" is really not an option, how about
calling TDF's package "official edition"?

S.

On Fri, 23 Oct 2020, 14:31 Marc Paré, <marc@marcpare.com> wrote:

> Perhaps Italo could chime in and inform us if having "no label is not an
> option". We have to be consistent in a marketing plan, whether short or
> long-term.
>
> But, for me, the preference would be to continue with no label if this
> is an option, however, if a label is needed, "Community Edition" is what
> I would prefer. From my perspective, there is no negative connotation,
> the public will get exactly what it is, a version of LibreOffice built
> by members of the volunteer community and used by the members of the
> TDF/LibreOffice. I don't believe that new-comers to LibreOffice site
> will see the "LibreOffice Community Edition" as a negative, as long as
> our website messaging is clear on the TDF and LibreOffice Mission
> Statements.
>
> As for any commercial versions of LibreOffice, then "Powered by" is
> still my preferred, regardless of any community label.
>
> But, really, Italo should chime in and set us straight, again, and
> inform us if going with no label is an option. There is nothing wrong
> with going back on a marketing plan, but as long as we are being
> consistent in our planning discussions. More members need to chime in on
> this important discussion ... I am surprised that non of the board
> members nor any of the implicated commercially-connected members are not
> participating in this discussion that was called by Italo. Especially
> when Italo has set a deadline date for the discussion and then
> membership vote. More members need to be informed that this discussion
> is taking place; just so that the membership all get to have their say.
>
> Marc
>
> Le 2020-10-23 à 07 h 40, Justin Luth a écrit :
> > +1 to what Uwe and Michael and Telesto have been saying.
> >
> > Personal / Community are not accurate labels because they imply
> > missing features. LibreOffice as we currently know it is full
> > featured. By introducing these labels, you are signaling an intent to
> > "dumb down" LibreOffice.
> >
> > The current real distinction is around support.  So, using Linux
> > terminology, a more accurate label would be LibreOffice Rolling verses
> > LibreOffice LTS.  But that is geeky terminology, so for that reason it
> > probably isn't appropriate.
> >
> > Therefore since none of the suggested labels properly convey meaning,
> > I too prefer the supposedly unavailable "no label" solution for TDF
> > builds.
> >
> > Justin
> >
> >
> > On 10/21/20 11:52 AM, Uwe Altmann wrote:
> > > Hi
> > >
> > > Am 20.10.20 um 10:50 schrieb Michael Weghorn:
> > >
> > > > If "no label is not an option" (as stated by Italo), I'd currently
> > > > prefer something like "TDF Edition" over "Personal Edition" or
> > > > "Community Edition" as well, given the negative/misleading connotations
> > > > the latter may result in.
> > > "no label is not an option" is Italos and some others - professional
> > > as I have to admit - option. But "no label" also still is an option -
> > > no decision made yet.
> > >
> > > And imho no label is the preferred option (as stated in past).
> > > Uwe Altmann
>
>
> --
> Marc Paré
> marc@marcpare.com
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