Re: [libreoffice-marketing] I think this article helps describe some marketing concerns that we "avoid" with Two Lines.

On 05/15/2014 03:43 AM, Charles-H. Schulz wrote:
> Hello Tim,
>
>
> Le 14.05.2014 22:22, Kracked_P_P---webmaster a écrit :
> > I read this article this morning.
> >
> > Interesting article.
> > Since it comes from CNN Money, it might help with some marketing
> > issues that could creep up from time to time.
> >
> > It tells about the trend of major software companies "selling"
> > software to their users that are really only Beta versions.
> >
> > LO does do offer "true Beta" version to the users, but we do have the
> > two lines so our "Fresh" version, even though not a beta version, will
> > hopefully tell our users that it is not "completely free of bugs".
> >
> > Other companies seem to be actually selling beta software as is they
> > were not betas at all.
> >
> >
> > ---------------------------------------------------
> >
> > http://money.cnn.com/2014/05/13/technology/innovation/beta-testing/index.html 
> >
> >
> >  Innovation Nation
> >
> > The end of polished and perfect software
> >
> > By Adrian Covert  @CNNTech May 13, 2014: 8:21 AM ET
>
>
> This trend is not new at all and that's pretty much what a lot of 
> companies and even FOSS projects do these days. I would not say it is 
> the best way to grow our user base but it certainly can help. However 
> let me stress again that our Fresh branch is not beta quality. We do 
> have betas and Release Candidates that we'd like to talk about more, 
> as it helps attracting more testers, thus creating more feedback. It 
> also help organizations interested in migrating test the software in 
> advance.  Note that betas exist in our two branches, but we should 
> communicate more on betas as well.
>
> Best,
>
> Charles.

LO does do offer "true Beta" version
should have read
LO does not offer "true Beta" version

"does do offer" is not correct combo in any way I can think of.  My 
typing skills have been off these past months and I rely on my email 
client to help find issues.

I know the Fresh line is not a beta line, but it still is one that is 
not as "stable" or bug free as it would be once it gets to the x.x.4 or 
x.x.5 version of that line.

The meaning I wanted to take, was that there are a lot of software 
companies out there that offer "beta" software without telling their 
users.  LO offers two lines and give users an option on what version 
they want to use.  The "more stable" version and the "fresher" version.  
We do need some GOOD marketing language that explains these lines better 
than what I have seen/read.

It is really hard to explain to most local users why we have two lines 
and what the difference.  Most of the software that they look at do not 
offer a two "line" option.  Maybe we could get some text that could be 
placed in a "brochure" to help local marketers with this "issue".

The fact that now there is a CNN article telling people that there are 
companies "knowingly" give users beta software as a "final release" 
version is something that really should not be done.  LO does not do 
this type of thing.





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