Re: [libreoffice-marketing] I think this article helps describe some marketing concerns that we "avoid" with Two Lines.

Hello Tim,


Le 14.05.2014 22:22, Kracked_P_P---webmaster a écrit :
> I read this article this morning.
>
> Interesting article.
> Since it comes from CNN Money, it might help with some marketing
> issues that could creep up from time to time.
>
> It tells about the trend of major software companies "selling"
> software to their users that are really only Beta versions.
>
> LO does do offer "true Beta" version to the users, but we do have the
> two lines so our "Fresh" version, even though not a beta version, will
> hopefully tell our users that it is not "completely free of bugs".
>
> Other companies seem to be actually selling beta software as is they
> were not betas at all.
>
>
> ---------------------------------------------------
>
> http://money.cnn.com/2014/05/13/technology/innovation/beta-testing/index.html
>
>  Innovation Nation
>
> The end of polished and perfect software
>
> By Adrian Covert  @CNNTech May 13, 2014: 8:21 AM ET


This trend is not new at all and that's pretty much what a lot of 
companies and even FOSS projects do these days. I would not say it is 
the best way to grow our user base but it certainly can help. However 
let me stress again that our Fresh branch is not beta quality. We do 
have betas and Release Candidates that we'd like to talk about more, as 
it helps attracting more testers, thus creating more feedback. It also 
help organizations interested in migrating test the software in advance. 
 Note that betas exist in our two branches, but we should communicate 
more on betas as well.

Best,

Charles.


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