Re: [libreoffice-marketing] Website Redesign - Beta

Le 2014-02-24 14:34, Otto Kekäläinen a écrit :
> Hello!
>
> You don't have to remember, my feedback was below my reply just.
>
> There are no screenshots on the front page, carousel, behind the
> Discover it -link, New Features, Writer, Calc etc.. The only page that
> has Screenshots is the separate Screenshots page. As argumented in my
> feedback, you really should have screenshots of LibreOffice so that
> people can see that it looks familiar. A few screenshots are worth a
> thousand words. Marketing is visual, so pick good screenshots and use
> them to communicate what LibreOffice is about.

I believe I brought you an answer earlier on the screenshots, why they 
were not the best visual elements to convey our message, etc.
If you have elements like a study or data conveying why screenshots grow 
the adoption rate of software over suggesting images or nice graphics 
you are welcome to provide them here.

Otherwise you are only expressing a prejudice on "screenshots being the 
chosen method to communicate" on whatever software. Screenshots can help 
but if that were the case every site out there would have screenshots. 
Most of the successful software, open source or otherwise don't have 
them, at least not in a prominent place. Why do you think that is?

Please have a little trust in what we're tying to do here :-)

Thanks,

Charles.

> 2014-02-24 15:02 GMT+02:00 Charles-H. Schulz
> <charles.schulz@documentfoundation.org>:
> > "Otto Kekäläinen" <otto@seravo.fi> a écrit :
> > > I don't see any of my feedback addressed at current
> > > https://newdesign.libreoffice.org/ :(
> > >
> > > I sent my feedback in January and read on the list that current
> > > version is close to release. Are you still going to have a
> > > contents/marketing appeal round before release?
> >
> >
> > Nope. However if I remember well your feedback (screenshots) has been 
> > integrated?
> >
> > Best,
> >
> > Charles.
> > > 2014-01-21 15:23 GMT+02:00 Otto Kekäläinen <otto@seravo.fi>:
> > > > 2014/1/21 Charles-H. Schulz <charles.schulz@documentfoundation.org>:
> > > > > http://newdesign.libreoffice.org
> > > >
> > > > Wow, looks very good! I have nothing to add to the design/layout.
> > > >
> > > > About the contents I have some comments:
> > > >
> > > > 1) Screenshots, screenshots, screenshots!
> > > >
> > > > Immediately when somebody visits libreoffice.org to find out about
> > > > LibreOffice, they whould be presented with screenshots. In the
> > > > carousel the first image should include screenshots so that people
> > > get
> > > > a sense about what it would look like if they ran LibreOffice. When
> > > > features are presented and explained, they should have screenshots 
> > > > to
> > > > visualize the description.
> > > >
> > > >
> > > > 2) Free - but why?
> > > >
> > > > This is an old discussion, but free does not always communicate very
> > > > well. I rather use the term open, but if you want to emphasize the
> > > > American libertarian view and talk about Free/Freedom, the please 
> > > > add
> > > > some text below each "Free Office Suite"  which explains "Why free?"
> > > > clarify the usual misunderstandings.
> > > >
> > > >
> > > > 3) More facts, less marketing
> > > >
> > > > For example the main page has a paragraph "LibreOffice comes with a
> > > > host of new features for its users as well as several important
> > > > changes and improvements under the hood." It looks very good and I
> > > > agree with the content, but in my experience people don't respond
> > > well
> > > > to this kind of argumentation even in a marketing context. Rather
> > > > mention a few features and deliver some facts of what LibreOffice
> > > > actually does. I know, writing short and good text is difficult..
> > > >
> > > >
> > > > 4) Comparison to Microsoft Office
> > > >
> > > > I noticed the absence of any mentions of "the competitor". Is there 
> > > > a
> > > > policy against it? I hope the marketing part of the site could some
> > > > how state that LibreOffice is as good as MS Office and it is in most
> > > > cases safe and sensible to switch. And if you need X, Y and Z, then
> > > > LibreOffice is even better. Take inspiration from
> > > https://wiki.documentfoundation.org/Feature_Comparison:_LibreOffice_-_Microsoft_Office
> > > > 5) If this is so good, how come nobody uses it?
> > > >
> > > > Please add some list of famous users, e.g. the French Gendarmerie,
> > > > City of Münich, Ministry of Justice in Finland etc.. LibreOffice is
> > > > very popular, so show examples and figures. That should make people
> > > > more safe to make the switch.
> > > >
> > > >
> > > >
> > > > Thanks and keep up the good work!
> > >
> > > - Otto
>
>
> - Otto
>
>
> --
> Check out our blog at http://seravo.fi/blog
> and follow @ottokekalainen

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