Re: [libreoffice-marketing] Website Redesign - Beta

Le Tue, 21 Jan 2014 15:23:42 +0200,
Otto Kekäläinen <otto@seravo.fi> a écrit :

> 2014/1/21 Charles-H. Schulz <charles.schulz@documentfoundation.org>:
> > http://newdesign.libreoffice.org
>
> Wow, looks very good! I have nothing to add to the design/layout.
>
> About the contents I have some comments:
>
> 1) Screenshots, screenshots, screenshots!
>
> Immediately when somebody visits libreoffice.org to find out about
> LibreOffice, they whould be presented with screenshots. In the
> carousel the first image should include screenshots so that people get
> a sense about what it would look like if they ran LibreOffice. When
> features are presented and explained, they should have screenshots to
> visualize the description.

No. And by the way, have you checked out the website for Microsoft
Office or Mozilla? Because there are either no screenshots, or they are
stuck somewhere in a back menu.

> 2) Free - but why?
>
> This is an old discussion, but free does not always communicate very
> well. I rather use the term open, but if you want to emphasize the
> American libertarian view and talk about Free/Freedom, the please add
> some text below each "Free Office Suite"  which explains "Why free?"
> clarify the usual misunderstandings.

Sorry about that, in fact, that text will be entirely scraped out and
replaced by something completely different. The only "Free" you should
see is in the trilogy: Free Office Suite, Fantastic People, Fun project.

> 3) More facts, less marketing
>
> For example the main page has a paragraph "LibreOffice comes with a
> host of new features for its users as well as several important
> changes and improvements under the hood." It looks very good and I
> agree with the content, but in my experience people don't respond well
> to this kind of argumentation even in a marketing context. Rather
> mention a few features and deliver some facts of what LibreOffice
> actually does. I know, writing short and good text is difficult..


This portion can of course be changed. But if anything, we should do
ten times more marketing, and less facts. We are getting bored to hell
with facts. People don't care about facts; they want something fun they
can use and understand as fast as possible. They also want to be part
of something, like a community, and they want meaning. Facts in place
of marketing could kill Free Software, I could swear it.


> 4) Comparison to Microsoft Office
>
> I noticed the absence of any mentions of "the competitor". Is there a
> policy against it? I hope the marketing part of the site could some
> how state that LibreOffice is as good as MS Office and it is in most
> cases safe and sensible to switch. And if you need X, Y and Z, then
> LibreOffice is even better. Take inspiration from
> https://wiki.documentfoundation.org/Feature_Comparison:_LibreOffice_-_Microsoft_Office


In fact, this page is already linked in the Discover section. For
various reasons (part of them legal, part of them related to messaging)
I don't feel comfortable putting out such a list staight on the
website, however, we *do* link to it.


> 5) If this is so good, how come nobody uses it?
>
> Please add some list of famous users, e.g. the French Gendarmerie,
> City of Münich, Ministry of Justice in Finland etc.. LibreOffice is
> very popular, so show examples and figures. That should make people
> more safe to make the switch.


Very good point. I cannot promise such a page for next week, but we
definitely should have a catchy page with such testimonials. At least
we can do better than the Awards Page (About Us > Awards)

> Thanks and keep up the good work!

Thanks!

-- 
Charles-H. Schulz 
Co-founder, The Document Foundation,
Kurfürstendamm 188, 10707 Berlin
Gemeinnützige rechtsfähige Stiftung des bürgerlichen Rechts
Legal details: http://www.documentfoundation.org/imprint
Mobile Number: +33 (0)6 98 65 54 24.


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