Re: [libreoffice-marketing] Re: [libreoffice-design] Logo for this year LibreOffice Conference

Hello Marc, Christian, 

"Marc Paré" <marc@marcpare.com> a écrit :
> Hi Christian,
>
> Le 19/02/14 07:25 PM, Christian Lohmaier a écrit :
> > And my comment to Klaus-Jürgen's remark that you need to follow the
> > branding guidelines: I don't believe that the 2013 logo was against
> > those guidelines, after all they state:
> >
> > "Logos that don't represent the LibreOffice software or the Document
> > Foundation, but are related to it in some way, may use the
> LibreOffice
> > symbol to show the relationship they have to it without adhering to
> > the above guidelines."
> >
> > and also the example for the 10th anniversary is quite different from
> > the normal LibreOffice logo.
> >
> > After all the event represents the community, not just the software,
> > so creative freedom is very welcome.
> >
> > But I also agree that the Milan logo (as seen on
> > http://conference.libreoffice.org/2013/en  ) doesn't pick up the
> > distinct design elements at all.
> >
> >
> >
> > BTW: also feel free to play with the motif
> > https://wiki.documentfoundation.org/Design/Motif  , the triangle
> > arrangement/patterns - those are used in documents (presentation
> > templates, letter-heads,...) - and of course can also be used in
> > logos.
> >
> >
> > ciao
> > Christian
>
> I am more in favour of KJ's comments. IMO we still need to have a 
> consistent brand strategy to follow. The 2013 did obviously stray quite
>
> a ways from this. Also our 10 year anniversary banner was worked on
> when 
> our branding strategy was still in infancy and we were in the middle of
>
> trying to bridge the connection from our previous life under our older 
> name and now our newer name.
>
> I still think we need to follow branding strategy as we are really not 
> well known enough in different sections of the globe.
>
> Yes, adding the motif would be nice. It seems to have been missed in 
> some of our branding artwork. It also helps with our brand recognition 
> even if it is still not really necessary.


+1. Branding consistency works like repetition  for pedagogy. We can afford to be more liberal only 
when our brand is well known. And yet most of the changes should convey a nuance of sorts.

Best,

Charles. 
> Cheers,
>
> Marc

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