[libreoffice-marketing] Re: [libreoffice-design] Logo for this year LibreOffice Conference

Hi Christian,

Le 19/02/14 07:25 PM, Christian Lohmaier a écrit :
> And my comment to Klaus-Jürgen's remark that you need to follow the
> branding guidelines: I don't believe that the 2013 logo was against
> those guidelines, after all they state:
>
> "Logos that don't represent the LibreOffice software or the Document
> Foundation, but are related to it in some way, may use the LibreOffice
> symbol to show the relationship they have to it without adhering to
> the above guidelines."
>
> and also the example for the 10th anniversary is quite different from
> the normal LibreOffice logo.
>
> After all the event represents the community, not just the software,
> so creative freedom is very welcome.
>
> But I also agree that the Milan logo (as seen on
> http://conference.libreoffice.org/2013/en  ) doesn't pick up the
> distinct design elements at all.
>
>
>
> BTW: also feel free to play with the motif
> https://wiki.documentfoundation.org/Design/Motif  , the triangle
> arrangement/patterns - those are used in documents (presentation
> templates, letter-heads,...) - and of course can also be used in
> logos.
>
>
> ciao
> Christian

I am more in favour of KJ's comments. IMO we still need to have a 
consistent brand strategy to follow. The 2013 did obviously stray quite 
a ways from this. Also our 10 year anniversary banner was worked on when 
our branding strategy was still in infancy and we were in the middle of 
trying to bridge the connection from our previous life under our older 
name and now our newer name.

I still think we need to follow branding strategy as we are really not 
well known enough in different sections of the globe.

Yes, adding the motif would be nice. It seems to have been missed in 
some of our branding artwork. It also helps with our brand recognition 
even if it is still not really necessary.

Cheers,

Marc


--
Marc Paré
Marc@MarcPare.com
http://www.parEntreprise.com
parEntreprise.com Supports OpenDocument Formats (ODF)
parEntreprise.com Supports http://www.LibreOffice.org


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