[libreoffice-marketing] Re: CeBIT

Le 2013-10-25 11:18, Florian Effenberger a écrit :
> Hi,
>
> Charles-H. Schulz wrote on 2013-10-25 16:24:
>
> > I think that if we indeed put the question of the costs next to whether
> > we want to attend this event, then the real question is: what are we
> > looking to achieve? If it's mere presence, then few people won't notice
> > us like last year but that can still be helpful. Maybe we are looking
>
> so, I think if we attend, we clearly should bring more TDF people on
> place. Like having you, Italo, me, and some other folks from Europe for
> one or two days, also with sending in talk proposals, makes a lot of sense.
>
> I might be biased, but to me, attending CeBIT is rather important "to be
> seen" - it still is the largest IT event at least in Europe, if not
> worldwide.
>
> However, finding some sponsors to lower the costs definitely is worth
> looking into...
>
> Florian

I think we should think of it strategically. If MS is there with a 
booth, we should also be there with a booth, and, we should also be 
highlighting interoperability and any other advantages that LibreOffice 
has over MSOffice. We also need to shore up our marketing strategy on 
using LibreOffice on corporate clouds with running cloud/CMIS examples 
at the booths. Make sure the booths are manned by competent LibreOffice 
team members for demonstrations as well as demonstrate the cloud setups. 
Finally, need to have solid marketing presence to counter any negative 
publicity (TCO etc.) put our by our competitor at CeBit (if any such 
publicity is put out). We need to show how our corporate structure is 
serious about  code development, community involvement and 
product-market penetration.

This should be combined with talks and some hint at upcoming code 
development for the project.

IMO, our presence at these large conferences is really not about 
demonstrating the product, but of our corporate resolve/commitment to 
the project, that we will be unrelenting in code development and that we 
measure up/surpass any other proprietary office suite project.

We should also use the time to try to partner up to any other 
organization at CeBit that would fit well with our desire to push our 
product/brand further (for example computer manufacturers who could 
include LibreOffice installed on some of their retail computer lines, or 
arrange partnership with clouds in order to make LibreOffice their 1st 
choice cloud-office suite, etc.)

Cheers,

Marc

--
Marc Paré
Marc@MarcPare.com
http://www.parEntreprise.com
parEntreprise.com Supports OpenDocument Formats (ODF)
parEntreprise.com Supports http://www.LibreOffice.org


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