Re: [libreoffice-marketing] CeBIT

Hello Florian,

Le Fri, 25 Oct 2013 14:46:33 +0200,
Florian Effenberger <floeff@documentfoundation.org> a écrit :

> Hello,
>
> I'd like to bring your attention to next year's CeBIT in Hannover.
> CeBIT is amongst the longest and most important trade shows, at least
> in Europe, and we have been there ever since, mostly due to the
> laudable efforts of Jacqueline and Thomas. It takes place early March
> and lasts (IMHO) 5 days.
>
> Given the international recognition and audience of CeBIT, it
> definitely makes sense to represent TDF internationally here, should
> we attend, e.g. by having people join for one or two days from the
> various at least European countries we are active in, and be present
> with talks.
>
> Thomas Krumbein from FrODeV kindly checked prices and conditions, and
> is willing to organize CeBIT and staff the booth for the full week
> (but of course, more than just one person is needed, see above).
>
> The drawback of CeBIT is the high costs, ranging around 7-10k € for
> the booth and booth rental, for about 12 m². While there are surely
> options of having a smaller booth, those don't make much sense - I'd
> rather prefer to not exhibit there, or to solely send in talk
> proposals, than joining at a small booth nobody looks at.
>
> Last year, we paid about 4k € or so, but feedback was that by not
> having an individual booth, our recognition was rather low.
>
> How do people generally feel about attending CeBIT and the associated 
> costs? Is this something we should look forward into planning, and
> start looking for sponsors to cover parts of the cost, or shall we go
> for a different approach?

I think that if we indeed put the question of the costs next to whether
we want to attend this event, then the real question is: what are we
looking to achieve? If it's mere presence, then few people won't notice
us like last year but that can still be helpful. Maybe we are looking
to have a stronger investment this year because of the following
(potential) reasons
- we want to raise our brand awareness
- we want to initiate new collaboration opportunities for the project
- we want to attract the press
- we have a special announcement to make or something specific to show

Contrary to an actual business we don't have the question of meeting
new and potential customers. But the question of the return on
investment makes sense of course. So I'm not answering your question
right away, just moving forward on it :-) Next we ought to see what
specific tasks we should work on should we decide to go to the CeBit.

best, 

-- 
Charles-H. Schulz 
Co-founder & Director, The Document Foundation,
Kurfürstendamm 188, 10707 Berlin
Gemeinnützige rechtsfähige Stiftung des bürgerlichen Rechts
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