Re: [libreoffice-marketing] Re: An early report on the Facebook ads

Hi :)  

Mind-share or more recent terms.  


"The aim of mind share is to establish a brand as being one of the best 
kinds of a given product or service, and to even have the brand name 
become a synonym for the product or service offered", err quoting from wikipedia rather than going 
to original sources, sorry.

It's increasing the momentum of the drive into market share.  Winning hearts&minds creates more and 
longer-term users that are willing to put up with odd problems and keep using the product.  If 
people simply download it and try it without knowing or caring about the likelihood of differences 
and object to the slightest difference then they wont stay long.  If we have won their hearts&minds 
then they stay long enough to learn and even appreciate the differences.    So, it's longer-term 
success that is difficult to quantify.  

Regards from 

Tom :)  





> ________________________________
> From: Charles-H. Schulz <charles.schulz@documentfoundation.org>
> To: marketing@global.libreoffice.org 
> Sent: Wednesday, 15 May 2013, 10:41
> Subject: Re: [libreoffice-marketing] Re: An early report on the Facebook ads
>
>
> <snip />
>
> Do you "like" the page because you think it's a cool project, did you click out of boredom or did 
> you actually download the software and use it? All good questions
> to ask...  :-)
>
> Best,
> -- 
> Charles-H. Schulz
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