Re: [libreoffice-marketing] quick AdWords update

Interesting.  Thankfully, Indians have not imbibed this "quality" from 
the British.  We like to try out anything that is free.  The following 
joke summarises it:

Vendor: Do you want an elephant?

Client: No, it will be expensive to maintain it.

Vendor: You can take it on loan.

Client: Then, give me two: one for me and one for my brother.

Kannan
p.s. Of course, LO+SELF workshops is a far superior combination compared 
to MSO.

On 28/03/13 8:37 PM, Tom Davies wrote:
> Hi :)
> Actually it is quite mad.  People often try to give things to 
> celebrities and the Queen and so on and the aristocracy and 
> upper-classes often avoid paying for anything but no-one thinks of 
> them as "skanks" or are people trying to insult the Queen when they 
> give her stuff?  It just doesn't make any sense at all.  People are 
> morons but that's what we have to play with.
> Regards from
> Tom :)
>
>
>
>     ------------------------------------------------------------------------
>     *From:* Tom Davies <tomdavies04@yahoo.co.uk>
>     *To:* Kannan Moudgalya <kannan@iitb.ac.in>;
>     "marketing@global.libreoffice.org" <marketing@global.libreoffice.org>
>     *Sent:* Thursday, 28 March 2013, 14:49
>     *Subject:* Re: [libreoffice-marketing] quick AdWords update
>
>     Hi :)
>     Yes
>
>     Actually lower quality than that.  The impression people have is
>     that it's so bad that we have to get rid of it somehow.  Free
>     apples would make people assume the apples riddled with dying
>     maggots and worse.  Hmm, even maggots might be worth selling to
>     fishermen as bait so if the apples are free they must be really foul.
>
>     So, it's better to point out the features and avoid mentioning the
>     price.
>     Regards from
>     Tom :)
>
>
>         ------------------------------------------------------------------------
>         *From:* Kannan Moudgalya <kannan@iitb.ac.in>
>         *To:* marketing@global.libreoffice.org
>         *Sent:* Thursday, 28 March 2013, 10:09
>         *Subject:* Re: [libreoffice-marketing] quick AdWords update
>
>         Not clear - why do the British not like "free" things?  Do
>         they think
>         that those of poor quality?
>
>         Kannan
>
>         On 28/03/13 4:08 AM, Tom Davies wrote:
>         > Hi :)
>         > Does the English one mention the word "Free" perchance? 
>         Doing so would significantly reduce any clicks in my country. 
>         Avoid it and watch the click rate rise.
>         > Regards from
>         > Tom :)
>         >
>         >
>         >
>         >
>         >
>         >> ________________________________
>         >> From: Florian Effenberger <floeff@documentfoundation.org
>         <mailto:floeff@documentfoundation.org>>
>         >> To: marketing@global.libreoffice.org
>         <mailto:marketing@global.libreoffice.org>
>         >> Sent: Wednesday, 27 March 2013, 12:06
>         >> Subject: [libreoffice-marketing] quick AdWords update
>         >>
>         >> Hi,
>         >>
>         >> this is just a quick, but interesting AdWords update: I
>         placed the very same text in English as well as in German,
>         with exactly the same parameters. Interestingly, the click
>         through rate for the English version is only ~2%, while for
>         the German one, it is ~6%.
>         >>
>         >> I've temporarily disabled the English version to see if
>         this yields even more clickthroughs for the German version.
>         >>
>         >> Florian
>         >>
>         >> -- Unsubscribe instructions: E-mail to
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>
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Bridging digital divide through FOSS, Spoken Tutorials and Aakash
http://aakashlabs.org/builds/genesis-reprint.pdf
http://spoken-tutorial.org/CSI.pdf
http://spoken-tutorial.org/What-is-a-Spoken-Tutorial-2-Minute-Video-English
http://scilab.in/Textbook_Companion_Project
http://scilab.in/Lab_Migration_Project


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