Not clear - why do the British not like "free" things? Do they think
that those of poor quality?
Kannan
On 28/03/13 4:08 AM, Tom Davies wrote:
Hi :)
Does the English one mention the word "Free" perchance? Doing so would significantly reduce any
clicks in my country. Avoid it and watch the click rate rise.
Regards from
Tom :)
________________________________
From: Florian Effenberger <floeff@documentfoundation.org>
To: marketing@global.libreoffice.org
Sent: Wednesday, 27 March 2013, 12:06
Subject: [libreoffice-marketing] quick AdWords update
Hi,
this is just a quick, but interesting AdWords update: I placed the very same text in English as
well as in German, with exactly the same parameters. Interestingly, the click through rate for the
English version is only ~2%, while for the German one, it is ~6%.
I've temporarily disabled the English version to see if this yields even more clickthroughs for the
German version.
Florian
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