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Hi :)
Does the English one mention the word "Free" perchance?  Doing so would significantly reduce any 
clicks in my country.  Avoid it and watch the click rate rise.  
Regards from
Tom :)  





________________________________
From: Florian Effenberger <floeff@documentfoundation.org>
To: marketing@global.libreoffice.org 
Sent: Wednesday, 27 March 2013, 12:06
Subject: [libreoffice-marketing] quick AdWords update

Hi,

this is just a quick, but interesting AdWords update: I placed the very same text in English as 
well as in German, with exactly the same parameters. Interestingly, the click through rate for the 
English version is only ~2%, while for the German one, it is ~6%.

I've temporarily disabled the English version to see if this yields even more clickthroughs for 
the German version.

Florian

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