Re: [libreoffice-marketing] [V.4.0 ACTION ITEMS] Re: Messaging for the 4.0

What is the new slogan?

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On Feb 3, 2013, at 6:12 AM, Marc Paré <marc@marcpare.com> wrote:

> Just getting back to this. How are we doing?
>
> Le 2013-01-28 12:10, Charles-H. Schulz a écrit :
> > Le lundi 28 janvier 2013 à 11:59 -0500, Marc Paré a écrit :
> > > Le 2013-01-26 12:18, Charles-H. Schulz a écrit :
> > > > Hello,
> > > >
> > > > As discussed during our various calls we have three layers of messaging
> > > > (aside nice graphical elements):
> > > > *  the PR itself, announcing the release
> > > > *  the features page, directly based on the release notes on the wiki
> > > > *  between 5 to 10 meta-features to be used as main elements for anyone
> > > >    checking out what the 4.0 is about. Basically these "meta - features"
> > > >    are pretty much the coolest features we have picked out of the
> > > >    release, and turn them not into specific and well described features,
> > > >    but rather solutions or ideas. We (a small group of active marketing
> > > >    team members) opened a wiki page, gathered what we thought were the
> > > >    top features (and before you ask, this IS subjective) and turn them
> > > >    into specific phrases, ideas, soundbites for the release.
> > > >
> > > > You can see the result there:
> > > > https://wiki.documentfoundation.org/Marketing/40Messaging
> > > > (aka Top Features) and we would like your input. Don't write ten more
> > > > features or ten different features, just tell us if you feel there's
> > > > something missing, or something sounds bad, or that we must have a hole
> > > > in our heads for not having picked this or that feature.
> > > >
> > > > Once this is done, we're shipping this as "prime content" to the
> > > > website team, and it will go to the 4.0 landing page. The deadline is
> > > > Monday 5 pm CET.
> > > >
> > > > Thanks,
> > >
> > > Charles: At this point, is there anything else that you need for this page?
> >
> >
> > I don't think so. In terms of material we need:
> > - the final visual elements (splashscreens, etc.)
>
> -- splashscreen has been rescheduled for one of the next update to v.4.0 perhaps v4.1
>
> > - screenshots
>
> -- are the screenshots from the v.4.0 sufficient enough? Why do we need these for the marketing 
> team?
>
> > - one video
>
> -- CMIS video by Leig -- done! Good job too! Thanks Leif!!!!
>
> > - the website (well under way at least for the temporary homepage).
>
> -- we still need to see a newere update, preferably on the staging site. Some members (Michael 
> Meeks) would like to see if before the release date, and on the staging site if possible.
>
> > - the slogan (private marketing list)
>
> -- slogan done and will appear on the release date.
>
> > - the features page
>
> -- features page is done for EN. The DE, FR, ES teams are hard at work and will probably have 
> theirs done by the release date. Not sure about the PT-BR team (Eliane ???), I have not heard of 
> any other teams who are working to have their features page ready by the release date (the dev 
> release date says it will be Feb 6 BUT this is only if the latest versions are good, not sure yet 
> if the latest is good ... Tim submitted a problem with printers not showing up in the printer 
> list on Win version. Doh!
>
> > Side items such as interviews are on a separate track.
>
> -- interviews -- not sure if the release date interviews will be ready? Charles
>
> > When we have the visual elements, the slogan I'll pack them up with the
> > text (see my previous mail) of the meta features and the website team
> > will use them for the new pages.
> >
> > Best,
> >
> > Charles.
>
> Are there any other items that we should work on?
>
> Marc
>
>
> -- 
> Marc Paré
> Marc@MarcPare.com
> http://www.parEntreprise.com
> parEntreprise.com Supports OpenDocument Formats (ODF)
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>
>
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