________________________________
From: Jay Lozier <jslozier@gmail.com>
To: marketing@global.libreoffice.org
Sent: Saturday, 2 February 2013, 18:25
Subject: Re: [libreoffice-marketing] LibreOffice's role in a MS Office world
Reply inline
On 02/02/2013 11:18 AM, Ma Xiaojun wrote:
Hi, all.
I have experience as a college student in China, Hong Kong, US.
All these three regions seems to be MS Office based; people assume
others have access to MS Office.
China, in particular, generally use MS Office documents even in the
cases that PDF is a better choice, for example, announcements often
use doc format.
I haven't seen any ODF files distributed around except those found in
SFD or LUG events.
Let's consider some real world cases.
1. An organization has Windows + MS Office deployment already, which
is at least very common in universities.
Then for whatever reasons, the organization is considering some
alternative options.
A. Apache OpenOffice
B. Google Docs
C. LibreOffice
D. Office 365
I'd put an honest question: What's the advantages of LibreOffice in this case?
Apache OpenOffice and LibreOffice are free/no charge for all users. Google Docs is free for
personal use. Office 365, I believe, requires a subscription which can get expensive over time.
AOO and LO are installed on the users machine(s) and do not require any Internet access to use.
You may need access to sync files with Dropbox or some other similar service. I rate this as major
advantage - you are not dependent on an Internet connection.
Google Docs and Office 365 require an active connection to use. The main advantage of this is with
collaboration with others in theory at least. The major problem is the quality of the connection.
LO is ahead of AOO currently in terms of development due the problems AOO had in the transition
from Oracle to Apache. Google Docs and Office 365 being "in the Cloud" should always have the most
current version available.
2. A non-geek bought a PC for her own use, the OS is Linux/Mac OS
X/Windows, and she is considering which productivity suite to use.
A. Apache OpenOffice
B. Google Docs
C. LibreOffice
D. MS Office
E. Office 365
Still the same question, what's the advantages of LibreOffice here?
You may exclude the Linux case since LibreOffice is often
pre-installed by various Linux distributions.
From my own experience, the fact that LibreOffice releases seems to be
a disadvantage.
If I help someone else install a particular version of LibreOffice,
that software would never get upgraded without my participation.
Installing LO or AOO is no more difficult than installing any other software on Windows or a Mac.
The problem is user updating/upgrading on Windows and Mac. LO is addressing this with a
notification that a newer version is available in 4.0.
The issue of updating software particularly on Windows is thorny one because there is no central
Windows database or easy method to update all the installed software. MS only supports their own
and all 3rd party software is generally ignored. This is why many vendors have nagware to remind
users to update in Windows.
The major advantage of LO is it installs a broader suite than many of the MSO groupings.
Also, do not forget that major version upgrades of MSO cost money. MS only offers free service
packs and patches for the currently supported versions. Also, MS appears to be pushing Office 365
because of its subscription based model. My analysis is for many individuals the subscription is a
horrible long term deal because over time you will spend more than if you bought it.
I understand "free and open source", "free of charge" are big
advantages for some people.
Are they enough for general marketing? I guess not.
If your have budget problems then price is major issue. Being able to afford a good office suite
is important to many. So the price point ($0) is important for LO and AOO for any and all
versions. With either one can upgrade to the latest version with only a time investment.
The marketing problem for LO and AOO is that neither can afford massive advertising campaigns
which MS or Apple can do. Our advertising is more word of mouth.
For me, less bloated, available as portable app seems to be the
biggest advantage of LibreOffice.
I'm also expecting LibreOffice being available in Android and Web world.
One issue to remember is that most users will not use all the features available in any office
suite. Unless you need a very specific feature, IMHO all the options will have the features you
probably need.
Cheers,
Ma Xiaojun
-- Jay Lozier
jslozier@gmail.com
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