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some other things for TDF leadership to consider,
1) Is this a one time activity, or recurring
[Should it be a part of every LO release budget]
2) What is the target audience
[Education and Govt. are good segments]
3) How will you decide success of the spend, and how will you measure performance of spend
[A customized download link from there, else a link to a promo/landing page]

FB ad is a pretty good idea to start with, do consider languages in addition to english

To: marketing@global.libreoffice.org
From: marc@marcpare.com
Subject: [libreoffice-marketing] Re: Ad on Facebook?
Date: Mon, 26 Nov 2012 22:29:50 -0500

Le 2012-11-26 06:06, Charles-H. Schulz a écrit :
Hi,

Provided that TDF has the budget, would you guys agree to have a
sponsored link on Facebook?

Thanks,

+1

Estimated cost? How many FB users would it reach? We would need a 
marketing plan for FB, plan on certain demographics.

Otherwise, I think it is a good idea. Many educational institutions now 
frequent FB either to advertise their schools or school initiatives. 
Same for governmental organizations.

Cheers,

Marc


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