[libreoffice-marketing] Re: [board-discuss] Collateral Scheme

Hi Simon and Michael

Le 2012-05-01 08:39, Simon Phipps a écrit :
> On 1 May 2012, at 09:35, Michael Meeks wrote:
> On Tue, 2012-05-01 at 00:19 +0100, Simon Phipps wrote:
> > > == Call for Action ==
> > >
> > > *  Who would be willing to collaborate with me on this?
> > > *  Is there an upcoming event we can set as a goal so we have a target (lat May-early June)?
> > > *  Board:  Will you give this scheme your agreement please?
> >
> >         You have my moral support :-) though I can't invest time in this as of
> > now.
>
> Would not expect you to! Although of course when you see local events around your area that need 
> copies of manuals or bundles of leaflets, joining in would be great!
>
> > Wrt. the collaboration - what concretely do you need done ?
>
> Three main areas:
>
> *  Preparing materials
> We already have the great manuals plus some leaflet&  banner designs, but each design needs some 
> love to make it work at a specific event. I've tried, and I really am not skilled enough to work on 
> them. I'd love to have one or more collaborators who can maintain store-ready artwork that we can 
> upload and order.
>
> I'd also love someone to design us a table cloth that could be used at table-top events. It would 
> need out name and graphics along the edges in particular, so they show when the cloth is draped 
> over a table.  No idea how to get it manufactured, but I know where to ask if there's someone with 
> the graphic skills.
>
> *  Linking with an event
> When there's a local event that would benefit from leaflets, manuals, t-shirts etc
>
> *  Sharing administration
> I'm notoriously distractable, so having a collaborator here would be great too.
>
>
> Thanks,
>
> S.

FYI, the marketing team had started work on this -- "conference 
kits".[1] I have not updated these pages in a while due to health 
problems but am getting slowly getting back to work on these. Although 
out of date (Italo has left a note on this page), the outline is still 
valid but the materials links need to be updated.

The marketing team also discussed ways of distributing kits throughout 
regions, especially in the US and seeding the US with "regional kits" 
containing table covers, vinyl banners, generic leaflets, flyers, sample 
LibreOffice books, t-shirts and other swag etc. There was also talk of 
sourcing the swag at some regional suppliers.These kits would be 
dispatched where request would be made for them and from there the kits 
would be stored to be later dispatched to the next requested function. 
The idea is that the kits would then be replenished through raised funds 
at functions and any extra funds would help create more kits for 
despatch to other functions. Eventually, there would be enough kits in 
various regions to cover smaller territory. You will find some of the 
discussion on the US-marketing list if you filter the list on the word 
"kit" or "drew" or "marc pare" or "swag" or "shirt"..

These were not implemented pretty well because there was no established 
mechanisms for funding -- lack of financial funding outside of Europe is 
a serious problem and needs to be addressed, especially in the Americas. 
The other hurdle, is that there is also no established "marketing roles" 
for these areas (something like the previous OpenOffice "marcon" lists). 
I know that there is talk of establishing roles but it is really a 
question of which comes first. I would prefer seeing roles established 
first and then work on "regional kits", and strategic marketing projects 
for under-serviced regions where LibreOffice is still not really 
well-known (this includes the US).

AND, ahem ... on a technical point, hopefully, if someone could fix the 
WYSIWYG editor for the wiki, this would really help out with moving 
updates on the wiki for people who are not familiar with wiki-text!

Cheers,

Marc

[1] http://wiki.documentfoundation.org/Marketing/ConferenceKit


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