Re: [libreoffice-marketing] raise in donations

Hi Florian

Le 2011-12-14 04:36, Florian Effenberger a écrit :
> Hello,
>
> I just wanted to share this:
>
> I have added a short donation request to our blog, as well as our wiki,
> and it seems this brought a big raise in donations over the last days. I
> didn't calculate the numbers yet, but will do so soon.
>
> Florian
We should really develop a philosophy on donations for LibreOffice 
rather than doing random pleas for donations.

Here is my suggestion:

We should have one "donation period" in the year where we appeal to 
member support. I would suggest the month of April and that we do the 
following:

* ask for member/user/individual support by suggesting a minimum "micro" 
donation of $10 [or equivalent] and this request would only come once a 
year through the website April donation drive. No other funding drives 
would occur during the following 11 months of the year.
* budgets for academic institutions traditionally end on April 31st (I 
suspect this is the same for most institutions regardless of locations 
on earth -- I realize that there may be some where this may not be 
true). Year-end fiscal planning and decisions by institutions are made 
at this point and any proposals are taken seriously during the month of 
April. The marketing team could work  up a plan specifically for request 
of institutional support.
* budgets for businesses vary, but during the month of April, we could 
suggest a "corporate" donation gesture that we would find appropriate. 
The suggested amount could be broken down from a perspective of 
small-medium-large sized businesses.

The donation page would still be available during the rest of the year, 
but we would not run any drives on any other months than the chosen 
"LibreOffice April Funding Drive". Outside of this month, donations 
could still be made if a user wished to do so.

If we established a month out of the year where it was identified as the 
"LibreOffice [month] Funding Drive", then this would become a 
predictable event of the year, very much like someone belonging to a 
professional association where their association fees would come due at 
the same time each year. In our case our suggested "funding drive" fee 
for individuals would be of $10 for the year.

Just an idea.

Cheers,

Marc

--
Marc Paré
Marc@MarcPare.com
http://www.parEntreprise.com
parEntreprise.com Supports OpenDocument Formats (ODF)
parEntreprise.com Supports http://www.LibreOffice.org


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