Re: [libreoffice-marketing] Abbreviation for LibreOffice?

Hi,

Joe Collura wrote on 2011-05-09 18.02:

> 0) i think 'LibO' abbreviation is confusing to me as it sounds like
> the name of a programming library. whenever i read 'LibO' i think
> library-O (truly my nerd bias)
> but in that respect maybe 'LibreO' is a less confusing abbreviation
> alternative?

hm, just from a gut feeling, I'd say that "LibreO" might be a bit harder 
to pronounce than "LibO". I'd avoid "LO" though, as it sounds like loo. :-)

> i understand the programmers/contributors feelings about oracle but
> still think that in the long run that IF the 'openoffice' trademark
> would be TURNED OVER to the document foundation that it should be put to
> use
> as it would reinforce the continuity of my entry/mid level users.
> it took me like 5y to get them to stop calling it 'ms word' for petes sake
> and identify the bird logo.

I think that LibreOffice is a good brand already, with a good 
reputation. In terms of business, OpenOffice.org surely might be widely 
known, as it has been in existance for ten years already. However, in 
terms of community, LibreOffice is the much better brand, as it explains 
we're not open, but free (libre) now, and it marks the start of a new era.

That's of course just my personal take, comments welcome. :)

Florian

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Florian Effenberger <floeff@documentfoundation.org>
Steering Committee and Founding Member of The Document Foundation
Tel: +49 8341 99660880 | Mobile: +49 151 14424108
Skype: floeff | Twitter/Identi.ca: @floeff

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