Re: [libreoffice-marketing] Re: [Design] Design team needs and Drupal site development

On 11/20/2010 11:49 PM, drew wrote:

> Your speaking as if there is only one view of the web site, there is not
> when under the control of a CMS system. There is a view that is
> published, official in other words

Please remember that I behave like a user (and sometimes like a 
journalist) and not like a technical guy. I always refer to what users 
see, and I am concerned about what users see. I never think about what 
you do not see, because it does not exist for the majority of people 
accessing the web site.

Marketing is about the people who do not understand, and the biggest 
mistake of the OOo project - and of free software projects in general - 
is marketing done by and for technical guys. We must be careful about 
avoiding the same mistake.

> Also, there two sites TDF and LibO, isn't much of what you would be
> concerned with, as far as this official communication channel makes most
> sense at the TDF site?
> In some previous emails I've tried to argue the LibO site be about users
> and TDF about workers, but this is a good reason to rethink that opinion
> it seems. Perhaps it is appropriate rather to think of the LibO domain
> for the main work site, along with user support (distro, etc) and think
> of the TDF site as more of an official communication organ.

We cannot decide where people will navigate, and which information they 
will access from which web site. Of course, we will cross reference the 
two web sites, but I think that the TDF web site should be more like a 
corporate web site (foundation documents, press releases, developers 
stuff, etcetera) and LibO web site should be the product web site 
(downloads, product backgrounds, etcetera).

Users will navigate according to what they are looking for, most of the 
times through search engines but this does not guarantee that they will 
follow the patterns we decide (actually, they will never follow these 
patterns).

The web site is not intended to please the people who belong to the 
community, but to attract new people (new community members, and new 
software users) and to communicate with stakeholders (individuals and 
companies/organizations interested in dealing with TDF or covering TDF 
in the press or in a blog).

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Italo Vignoli - The Document Foundation
E-mail: italo.vignoli@documentfoundation.org
Mobile +39.348.5653829 - VoIP: +39.02.320621813
Skype: italovignoli - GTalk: italo.vignoli@gmail.com

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