[libreoffice-marketing] Re: Press Kit -- what should there be in the LO press kit?

Thanks Italo:

Le 2010-11-16 20:46, Italo Vignoli a écrit :
> On 11/16/2010 05:00 AM, Marc Paré wrote:
>
> First, and foremost, the main concern is about distribution lists, which
> are very good in some areas and very poor in others. Today, media in
> most countries rely on news wires (with some notable exceptions like
> Italy, where news wires do not exist), but is also important to have a
> list of emails of the main media contacts (news editors and software
> bloggers being the main targets).
>
> We should start building a database of news wires and emails of media
> contacts, and we should make a distribution plan for the announcement,
> in order to populate news wires in a short timeframe (if each person
> uploads on five news wires, we should be done in one hour).
>
> Sending out emails is not a problem: I use a professional tool for PR
> distribution, and I am able to send over 3.000 emails in one hour (the
> Italian media list alone is over 700 emails). We cannot have the list on
> the wiki for privacy and confidentiality reasons, and also because I
> would avoid giving the competition an unfair advantage. Therefore, we
> should have a private mailing list and a protected area on the wiki for
> the announcement (sorry guys, but here in Europe competition is quite
> strong).

Have you ever had worries that your ISP would label you as a spammer for 
the amount of email that you send?

> If there is already a mailing list, then we can just collect emails. If
> the mailing list is missing (which I think is the case for many areas),
> we should start collecting emails at least of the editorial staff (many
> are on the web site, but if they are missing, it is usually enough to
> ask a polite question about the best way to send press releases).
>
> I suggest to create a very simple spreadsheet with five columns: name,
> surname, media title, email, country. At the moment, this should be enough.
>
> Once we have the mailing list, we will talk - privately - about the
> distribution and pitching strategy.

OK. I am working on the Canadian contacts.

> > Here are the items that I would consider essential:
> >
> > * communiqué from the TDF Foundation
> > * communiqué from the SC (could be in their native languages -- this
> > will identify the LO suite with that particular person for the outside
> > world. This will give everyone a reference point for the localised
> > versions of LO. Question: can we have all languages represented.
> > Obviously not, then how many do we have?)
> > * communiqué from various LO (OOo) communities
> > * list of improvements to the LO 3.3 suite
> > * list of comparisons between LO 3.3 and comparable OOo suites
> > * list of LO future/prospective improvements
> > * list of community/corporate supporters
> > * list of LO corporate sponsors
> > * list of LO media contacts (do we provide only one -- Italo? or should
> > we also have different localised/national media reps working under
> > Italo's guidance?)
>
> Let's make it simpler:
>
> - announcement press release (should be almost the same everywhere)
> - feature list with small description and small picture (if available)
> - simple page with links to the web site and the wiki for contents
> - list of TDF spokespersons, plus local contacts for infos
>
> We cannot distribute (push) more than that.

OK. I'll prep a wiki page with this information and then we could link 
the list to the documents when they are completed.

BTW ... list of TDF Spokespersons, plus local contacts for infos -- I 
can take care of preparing a table for this. Are there any particular 
fields other than:

/ Country / Region / Contact Name / Location / Email Address /

> We must agree on a basic set of infos which may be handled at local
> level, and a wider set of infos which should (ideally) be handled by
> spokespersons. Sometimes, it will be difficult to handle the process
> without itches, as editors are always on a tight deadline (good old
> common sense helps a lot).

Yes. Should we add this to a confcall where you could attend?

> Communities have never been able to handle product announcements. We
> face the challenge of being the first community handling a worldwide
> announcement, and we will simply succeed in doing that (and we will even
> improve with time).

Agreed. We could certainly streamline the process.

> Now, being 2:45AM, I think it is time to have a nice nap. Ciao.

Thanks

Marc



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