[libreoffice-design] Re: need "branding" approval[?] for the flier/brochure

Hi Tim and Issa,

Le 03/04/13 07:09 AM, Kracked_P_P---webmaster a écrit :

> Here is my feelings about the logo for the brochure[s].  First, the full
> logo cannot be used if the brochure does not pass the "branding"
> requirements.  So if there is someone who wants to make a brochure and
> does not want to submit it for "branding" they cannot use the full
> logo.  At that point, we should have a brochure template that could be
> used that takes off the "TDF" text from the logo.  So they can make
> their brochure and use it.  Then they can change the logo to the branded
> one and submit it for "branding".  So the user can have a brochure that
> looks good and only need to have the "branded" version of the logo
> substituted for the "non-branded" one.
>
> The original brochure I/we use for the NA-DVD project went through the
> branding process, as far as I was told by the guy who originally created
> it, and who no longer on the project.  If it did not go through that
> process, we could not use the full logo.
>
> I would think that it would be a good idea to give our users/marketers
> the option to download a "generic" brochure that has been made and
> branded, or give them the option to download a non-branded version to
> "play with" and edit it for their regional needs.
>
> So I feel we need to have two brochures, or four if you add the A4 and
> Letter paper size issue into the mix.
>
> Tim L. - LO NA-DVD project

Just so that we are all on the same page on this. Our branding rules are 
this:

* use of the official logo (the LibreOffice logo with subline "The 
Document Foundation" is ONLY for official and approved use. It MAY NOT 
BE USED for any other purposes. TDF will ask for its removal if it has 
not been approved for its use. This logo is used for our official 
notices/official articles/use by members who have gotten permission from 
the TDF Bod. In all cases, permission must be gained by the TDF for its use.

* use of the community logo (the LibreOffice logo WITHOUT any sublines) 
is for community/personal/outside use and does not need any permission 
for its use. For example, a native language community may use if for a 
newsletter, a magazine may use if to report on a LibreOffice article, 
you may put this logo on your webpage etc.

The marketing team is in charge of keeping track of any abuse of the 
official logo and to report of any abuse, which, we have done and are 
still doing. We generally report this to the BoD, who will normally 
report and ask the entity or person to remove the logo and to use the 
community logo instead. This is done to assure our brand and trademark 
worldwide.

You can read the notes on this on our branding wiki page, as well as 
examples of our accepted official and community logos.[1]

Cheers,

Marc

[1] https://wiki.documentfoundation.org/Marketing/Branding#Logos


--
Marc Paré
Marc@MarcPare.com
http://www.parEntreprise.com
parEntreprise.com Supports OpenDocument Formats (ODF)
parEntreprise.com Supports http://www.LibreOffice.org


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