Re: [libreoffice-design] Re: [libreoffice-marketing] DVD and Jewel case design

Hi Bernhard: Thanks for the reply.

Le 2011-01-08 07:00, Bernhard Dippold a écrit :
> Hi Marc, all,
>
> for discussing design related topics please use the design list.
>
> Some short comments inline.

Sorry about that. I should have cross-posted as this also impacts marketing.

> Marc Paré schrieb:
> > We have spoken briefly a while ago about this, I was just wondering if
> > we should also be looking at the design again seeing as the final
> > version of LibO is approaching.
> >
> > You can find a design proposal here from Jens Habermann:
> > http://wiki.documentfoundation.org/User:JeHa
> >
> > And a short discussion on the german list here:
> > http://permalink.gmane.org/gmane.comp.documentfoundation.libreoffice.discuss.german/1441
> >
> >
> >
> > My opinion on the design is that it would be nice if it could be both in
> > colour and a b/w for burning on Lightscribe DVD burners. There are some
> > nice Lightscribe discs on the market that are green in colour.
>
> At OOo we had two different designs some years ago:
> http://marketing.openoffice.org/art/galleries/cdart/previous_cdart.html#christian_z
>
>
> And a one color design for lightscribe based on the OOo3 label (not
> uploaded to the official resources).
>
> I'm quite sure we can do something similar here.

Lightscribe burners are pretty common here in Canada. It would be nice 
to have this.

> > I was also wondering, if the DVD/Case designs are available, am I then
> > permitted to burn and "Lightscribe" the disc to pass off to people
> > wanting a copy of the disc? Is this allowable? What would I need on the
> > disc to adhere to the LibO license?
>
> The designs have not been defined as finalized - Jens didn't have the
> time to present them on the international lists by now.
>
> Permission is not finally decided either, but the SC is working on a
> first version of a trademark policy that will cover this area.
>
> My personal opinion is:
> - Allowance to use the official label and cover should be granted for
> CD/DVD that contain the unmodified binaries or the ISO (LibreOffice-DVD)
> provided by the community. This label will contain a phrase linking to
> the free download on our download page.
> - We should provide a label stating "Community Distributor" for CD/DVD
> by people listed on an officially approved list of distributors agreeing
> on some conditions for fair and collaborative work. We don't have a
> distribution team by now, but this should be established in near future.
> - Other CD/DVD containing our binaries among other software should be
> allowed to use a logo like "contains LibreOffice", showing clearly, that
> this distribution is not "our" work.

Then I wonder if we could manage something for v.3.3 to allow our distro 
to be burned with some kind of logo for brand recognition. Maybe a logo 
for anyone to use saying "Contains LibreOffice" with an accompanying 
LibO brand logo? This would enable people to burn, label a DVD with the 
warning "Contains LibreOffice" along with a LibreOffice logo. At least 
we could get some brand recognition.

At least this would enable brand recognition and allow for a larger 
distribution of the distro on its first release. If we provided this on 
our website for people to use, it would help in creating buzz around the 
product.

> > I would be interested in passing off copies at my school and perhaps
> > have the library lend out copies for parents to install at home. Burning
> > a nice looking CD would make it look more professional.
>
> Of course - this is one of our goals in the design team.
> > If the burning of DVD/Jewel case designs are made easy, I could make
> > arrangements for almost 55 schools to start off with.
>
> :-)
>
> The labels should be usable for private printing (home printers
> including lightscribe) as well as professional printing - if someone is
> interested in creating a multitude of CDs/DVDs (for a fair or similar).
> > If we can make the process easy for people, we could include this in a
> > LibO FAQ.
>
> I don't think this should be part of the FAQ:
>
> There are several topics related to visual design and branding, so I
> would plead for a link to the branding repository (containing the
> necessary information on how to use the right design for every purpose).
>
> This repository will have to be established - but because of time
> problems, this might be delayed after the LibO 3.3 release, even if I'd
> like to have avoided it.
>
> For the next release we'll probably have enough time to provide
> marketing material in time - this is important for a concerted marketing
> approach to a new release, but even if we work hard now, I doubt that
> we'll manage it for LibO 3.3.
>
> Best regards
>
> Bernhard

Thanks. I was hoping to have a FAQ that would allow people to download, 
as a kit, some DVD labels to allow them to "Make a copy of this yourself 
and pass it on to someone you know who would like to try it!" -- type of 
thing. I know this works well as I have tried it in class settings and 
the DVD's were always being circulated in my classrooms. Most of my 
classroom students were using OOo -- out of 200 students I was managing 
around 100-150 depending on the year. These students later graduated to 
high school where I hope they would keep using OOo.

But like you say, time is growing short. Hoping and keeping my fingers 
crossed ...

Cheers

Marc


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