Date: prev next · Thread: first prev next last

Dave Johnson wrote:

I am proposing a campaign to get brand recognition in North America. This will be a three-fold 
process whereby we obtain the attention of our target audience with an introduction.
We have to tell everyone what LibreOffice is. This will be done by carefully placing 
advertisements, conducting events, and handing out branded pens, pencils, mouse pads.
Secondly, promote the advantages of LibO.
(Need some help with this.)
Third promote the long history of LibO ans OOo.

You forget media relations, which are going to be the cornerstone of our marketing strategy. Media relations are for free, while advertising needs a budget that we do not have (and in addition is less and less relevant as a marketing tool for products).

In Europe, there are strong cases for the effectiveness of media relations for the promotion of free software. We only need to duplicate what has already been done in Europe, putting time and not money behind the communication effort.

Of course, media relations need time and patience, but with some well crafted strategies I am sure that we will shorten the learning curve to make an impact in a reasonable timeframe.

Italo Vignoli - The Document Foundation
Mobile +39.348.5653829 - VoIP: +39.02.320621813
Skype: italovignoli - GTalk:

Unsubscribe instructions: E-mail to
List archive:
*** All posts to this list are publicly archived for eternity ***


Privacy Policy | Impressum (Legal Info) | Copyright information: Unless otherwise specified, all text and images on this website are licensed under the Creative Commons Attribution-Share Alike 3.0 License. This does not include the source code of LibreOffice, which is licensed under the Mozilla Public License (MPLv2). "LibreOffice" and "The Document Foundation" are registered trademarks of their corresponding registered owners or are in actual use as trademarks in one or more countries. Their respective logos and icons are also subject to international copyright laws. Use thereof is explained in our trademark policy.