[us-marketing] Re: [libreoffice-marketing] Marketing and promotion.

Dave Johnson wrote:

> I am proposing a campaign to get brand recognition in North America. This will be a three-fold 
> process whereby we obtain the attention of our target audience with an introduction.
> We have to tell everyone what LibreOffice is. This will be done by carefully placing 
> advertisements, conducting events, and handing out branded pens, pencils, mouse pads.
> Secondly, promote the advantages of LibO.
> (Need some help with this.)
> Third promote the long history of LibO ans OOo.

You forget media relations, which are going to be the cornerstone of our 
marketing strategy. Media relations are for free, while advertising 
needs a budget that we do not have (and in addition is less and less 
relevant as a marketing tool for products).

In Europe, there are strong cases for the effectiveness of media 
relations for the promotion of free software. We only need to duplicate 
what has already been done in Europe, putting time and not money behind 
the communication effort.

Of course, media relations need time and patience, but with some well 
crafted strategies I am sure that we will shorten the learning curve to 
make an impact in a reasonable timeframe.

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Italo Vignoli - The Document Foundation
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