[libreoffice-website] Re: [libreoffice-marketing] Website Redesign - Beta

2014/1/21 Charles-H. Schulz <charles.schulz@documentfoundation.org>:
> http://newdesign.libreoffice.org

Wow, looks very good! I have nothing to add to the design/layout.

About the contents I have some comments:

1) Screenshots, screenshots, screenshots!

Immediately when somebody visits libreoffice.org to find out about
LibreOffice, they whould be presented with screenshots. In the
carousel the first image should include screenshots so that people get
a sense about what it would look like if they ran LibreOffice. When
features are presented and explained, they should have screenshots to
visualize the description.


2) Free - but why?

This is an old discussion, but free does not always communicate very
well. I rather use the term open, but if you want to emphasize the
American libertarian view and talk about Free/Freedom, the please add
some text below each "Free Office Suite"  which explains "Why free?"
clarify the usual misunderstandings.


3) More facts, less marketing

For example the main page has a paragraph "LibreOffice comes with a
host of new features for its users as well as several important
changes and improvements under the hood." It looks very good and I
agree with the content, but in my experience people don't respond well
to this kind of argumentation even in a marketing context. Rather
mention a few features and deliver some facts of what LibreOffice
actually does. I know, writing short and good text is difficult..


4) Comparison to Microsoft Office

I noticed the absence of any mentions of "the competitor". Is there a
policy against it? I hope the marketing part of the site could some
how state that LibreOffice is as good as MS Office and it is in most
cases safe and sensible to switch. And if you need X, Y and Z, then
LibreOffice is even better. Take inspiration from
https://wiki.documentfoundation.org/Feature_Comparison:_LibreOffice_-_Microsoft_Office


5) If this is so good, how come nobody uses it?

Please add some list of famous users, e.g. the French Gendarmerie,
City of Münich, Ministry of Justice in Finland etc.. LibreOffice is
very popular, so show examples and figures. That should make people
more safe to make the switch.



Thanks and keep up the good work!

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