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On 2/14/11 11:42 AM, klaus-jürgen weghorn ol wrote:

Is it really the *US* marketing team, which is one of the top priorities
of the TDF? Or is it the marketing team with the single national teams?

The US marketing team is a top priority for North America, which is a key market. There is a reason behind this priority: getting visibility in the US brings a better visibility in other geographies, as many US articles are translated into local languages (the single eWeek article after the launch has been published in several European countries in the local language, without any additional effort on our side).

Most large publishers are based in the US. Even articles published in UK are not translated into other languages as much as articles published in the US (being both in English).

What's about the british, australian (all english speakers), spanish,
french, brazilian, german, chinese and all the others marketers (much
more potential users)?

UK gets many US articles re-published on US web sites. Communities in other geographies are already better organized than in the US, with the exception of the Spanish community, which is a mess for the same reason (one single community for a language like Spanish does not make sense, as a single community for a language like English).

Marketing in the US brings in visibility in other markets, but not vice versa, and therefore is a priority. Marketing in other geographies is easier, also because the US are the home market for Microsoft.

I hope this explains the issue. In any case, I think that for the first few months we should have as many informations as these ones - helping newcomers to understand where they should go - on the web site.

Many users have never heard about wikis, and will never look for infos inside a wiki.

Italo Vignoli - The Document Foundation
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