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[libreoffice-marketing] VIRTUAL MARKETING PLAN


Starting May 10

1. Weekly how-to blog posts covering specific issues or answering
specific questions raised either via email or via Ask, or providing
details about tips and tricks or new features. Scheduled every week on
Tuesday.

2. Weekly blog post with links to best articles about LibreOffice
published during the week. Scheduled every week on Friday.

Starting June 1st

1. Bi-weekly podcast (10 minutes max) about a specific LibreOffice new
feature, or another kind of contribution, discussed with the developer,
based on the release notes. Scheduled on Thursday, when there isn't a
LibreOffice announcement. We have to install a podcast plugin for the blog.

2. Educational articles on publishing platforms such as LinkedIn/Medium,
to cover topics which could get a better traction if published in a
neutral page: why companies should pay for free software, how free
software deals with quality and security, contributing to free software,
etc. Scheduled for the third Wednesday of each month.

3. Bi-weekly tips & tricks from certified professionals, about
migrations and training. Scheduled for the second and the fourth
Wednesday of each month, but based on availability of contents.

Guinness World Records

1. Look at specific numbers where LibreOffice has a low/high score,
which could be better than any other software (number of available
language versions?).

2. Organize events with a larger number of people than any other similar
event (Reddit AMA with the largest number of people answering questions?).

Reddit AMA

1. Reddit AMA on the global linux channel about the 20th anniversary of
the FOSS office suite and the release of LibreOffice 7.0, scheduled for
Monday July 20 (July 19 is a Sunday, and is not a good day for an AMA).

2. Reddit AMA on the linux channel about the celebration of the 10th
anniversary of LibreOffice, scheduled for Monday September 28.

3. Reddit AMA on other global channels such as open source/free software
and technology, and also on national or language specific IT channels.
In geographies where Reddit is not popular, we will try to identify
another channel for the same or a similar exercise.

Other Marketing Actions

1. Add a banner to all web properties (websites and blogs) inviting
people to give a try to LO, and donate to support the project. Has to be
approved by the website team, as banners and pop-ups are often
considered an issue and may discourage people from visiting websites.

2. Organize a monthly webinar on a specific topic, to help individuals
start using LibreOffice and companies start moving to LibreOffice (one
hour). We know that open source platforms may have issues if the number
of attendees is higher than a certain threshold, so this activity has to
be evaluated carefully before it can be implemented. Marketing team will
lead the evaluation.

--
Italo Vignoli - LibreOffice Marketing & PR
mobile/signal +39.348.5653829 - email italo@libreoffice.org
hangout/jabber italo.vignoli@gmail.com - skype italovignoli
GPG Key ID - 0xAAB8D5C0
DB75 1534 3FD0 EA5F 56B5 FDA6 DE82 934C AAB8 D5C0

--
Italo Vignoli - LibreOffice Marketing & PR
mobile/signal +39.348.5653829 - email italo@libreoffice.org
hangout/jabber italo.vignoli@gmail.com - skype italovignoli
GPG Key ID - 0xAAB8D5C0
DB75 1534 3FD0 EA5F 56B5 FDA6 DE82 934C AAB8 D5C0

--
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