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Re: [libreoffice-marketing] Updated Conference Kit wiki page and thoughts about branding


Hi :)

>From what other people have said i think that allowing some regional variation
would be a good plan.


3. Slight variations give an impression of a community-led, creative and
dynamic organisation rather than excessively global corporate.


2. Faster to create good displays more cheaply.

1. Postage costs and time taken for deliveries could make a marketing box for
posters and paper-work fairly impractical - especially when considering posting
from one continent to another! However, i think there are some items that would
be great to be able to share around to give LibreOffice an unexpected boost even
at some fairly small events.


Just my 2cents worth
Regards from
Tom :)






________________________________
From: Marc Paré <marc@marcpare.com>
To: marketing@libreoffice.org
Sent: Sat, 12 February, 2011 11:25:21
Subject: [libreoffice-marketing] Updated Conference Kit wiki page and thoughts
about branding

** Disclaimer - I am a fan of the LibreOffice green **

Resources tagged "(TBA)"
I updated the Conference Kit wiki page[1] with items/examples. I tagged
resources where there is no English version done as of yet as "(TBA). We can
remove these tags as we complete these resources.

Colour Branding
We should really talk whether we should have a unified look for marketing
resources or do we leave it up to regional decisions. That is, do all of our
banners, posters, flyers, stickers etc. look the same worldwide? As an example,
if you examine the German team's resources for the upcoming CeBit2011, you'll
see that they are using the green background on ALL of their resources. However,
the US team, we are using a white background on our LibreOffice pamphlet. Have a
look at the German team's designs (examples on the Conference Kit wiki page).

Do we also want to cultivate a brand based on colour and stick to this brand?
Personally, I believe that the LibreOffice "green" would make it undeniably
recognizable everywhere we go. You would have a hard time not being able to find
the LibreOffice "green" poster in a conference hall. If we are dealing with the
various LibO applications then we would use their particular colours of course.

Another factor is cost. Does using green paper stock at the printer add to the
cost? What do we do about poorly funded marketing teams to minimize costs?

"LibreOffice Marketing Box"
I bring up again the idea of a "LibreOffice Marketing Box" where this box could
be shipped from one destination to another in a particular region. The box could
contain necessary marketing resources to setup a normal conference booth/table
area. This to minimize initial costs where funding is low. We could then send
out teams more easily to conferences knowing that the LibreOffice brand
resources are used.

Cheers

Marc

[1] http://wiki.documentfoundation.org/Marketing/ConferenceKit


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