Re: [libreoffice-marketing] "Early adopter" status on official download page high profile problem

Hi Mike,

Thanks for your notes. You are right. We have to improve the way we 
communicate the two different releases on the download page, especially 
for the majority of users, who do not understand technical subtleties. 
We might change something for the announcement of 24.8.

I think that we should position the two different options in a way which 
represents and advantage for the users, which have two options optimized 
for their needs (100% more than competing office suites), one with more 
features and the other more robust.

Given the reduced level of attention, any other information - especially 
if asking for some technical background, and an understanding of what is 
a software test and a software bug - is redundant, and there is a risk 
that is perceived in a negative way.

Best, Italo

On 18/07/24 11:52, Kaganski Mike wrote:
> Hi!
>
> Recently, version 7.6 EOLed; at that point, it was removed from official download page [1], and 
> since version 2.8 hasn't been released yet [2], the download page only lists version 24.2.5 
> currently as the primary download offer. So far, I don't see a major problem; the related but 
> different topic of possibly postponing EOL till the release of the next branch is not discussed 
> here.
>
> In the current situation, 24.2.5 is advertised on the download page as "If you're a technology enthusiast, early adopter or power user, this 
> version is for you!", the same as previous bugfix releases of the same branch. And here is the problem. The "early adopter" release it 
> the only one offered to users visiting LibreOffice site. This created FUD, created by ourselves. There are questions like [3], [4]; there appear 
> advises confusingly suggesting that 24.2.4 may be preferred over 24.2.5 [5]. Even the release announcement of 24.2.5 [6] has "For users who 
> don’t need the latest features and prefer a version that has undergone more testing and bug fixing, The Document Foundation maintains a version with 
> some months of back-ported fixes" statement, without a direct reference to it. But the previous announcement [7] had "The current release 
> is LibreOffice 7.6.7 Community, but it will soon be replaced exactly by LibreOffice 24.2.4 when the new major release LibreOffice 24.8 becomes 
> available" statement, implying that 24.2.4 was meant to obtain "more tested" status.
>
> Note that "more tested" is not simply "more tested than the other offering on this download page", 
> but - more importantly - results in a different target audience. And we must make sure, that at the point when there is 
> no second offering, our single offering has reached the point of maturity to target those who need stability (note that 
> practically, 24.2.5 is already there), and that _it_is_marked_as_such_officially_ - both in release announcement, and 
> on download page.
>
> [1] https://www.libreoffice.org/download/download-libreoffice/
> [2] https://wiki.documentfoundation.org/ReleasePlan/24.8
> [3] 
> https://ask.libreoffice.org/t/is-libreoffice-only-for-technology-enthusiasts-early-adopters-power-users-and-business-users/108280
> [4] https://ask.libreoffice.org/t/telechargement-de-libreoffice-version-stable/108157
> [5] https://ask.libreoffice.org/t/header-vanishes/108305/2
> [6] https://blog.documentfoundation.org/blog/2024/07/11/libreoffice-24-2-5/
> [7] https://blog.documentfoundation.org/blog/2024/06/06/libreoffice-24-2-4/
>
> --
> Best regards,
> Mike Kaganski
--
Italo Vignoli - italo@vignoli.org
mobile/signal +39.348.5653829
GPG Key ID - 0xAAB8D5C0
DB75 1534 3FD0 EA5F 56B5 FDA6 DE82 934C AAB8 D5C0


--
To unsubscribe e-mail to: marketing+unsubscribe@global.libreoffice.org
Problems? https://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/
Posting guidelines + more: https://wiki.documentfoundation.org/Netiquette
List archive: https://listarchives.libreoffice.org/global/marketing/
Privacy Policy: https://www.documentfoundation.org/privacy