Re: [libreoffice-marketing] "Early adopter" status on official download page high profile problem

Hi Mike,

That's a good point. I've changed it to "The latest LibreOffice, 
well-tested and suitable for all users."

We talked on the marketing Telegram channel about alternative wording, 
especially when we go back to having two major releases offered...

Cheers,
Mike


On 18/07/2024 11:52, Kaganski Mike wrote:
> Hi!
>
> Recently, version 7.6 EOLed; at that point, it was removed from official download page [1], and 
> since version 2.8 hasn't been released yet [2], the download page only lists version 24.2.5 
> currently as the primary download offer. So far, I don't see a major problem; the related but 
> different topic of possibly postponing EOL till the release of the next branch is not discussed 
> here.
>
> In the current situation, 24.2.5 is advertised on the download page as "If you're a technology enthusiast, early adopter or power user, this 
> version is for you!", the same as previous bugfix releases of the same branch. And here is the problem. The "early adopter" release it 
> the only one offered to users visiting LibreOffice site. This created FUD, created by ourselves. There are questions like [3], [4]; there appear 
> advises confusingly suggesting that 24.2.4 may be preferred over 24.2.5 [5]. Even the release announcement of 24.2.5 [6] has "For users who 
> don’t need the latest features and prefer a version that has undergone more testing and bug fixing, The Document Foundation maintains a version with 
> some months of back-ported fixes" statement, without a direct reference to it. But the previous announcement [7] had "The current release 
> is LibreOffice 7.6.7 Community, but it will soon be replaced exactly by LibreOffice 24.2.4 when the new major release LibreOffice 24.8 becomes 
> available" statement, implying that 24.2.4 was meant to obtain "more tested" status.
>
> Note that "more tested" is not simply "more tested than the other offering on this download page", 
> but - more importantly - results in a different target audience. And we must make sure, that at the point when there is 
> no second offering, our single offering has reached the point of maturity to target those who need stability (note that 
> practically, 24.2.5 is already there), and that _it_is_marked_as_such_officially_ - both in release announcement, and 
> on download page.
>
> [1] https://www.libreoffice.org/download/download-libreoffice/
> [2] https://wiki.documentfoundation.org/ReleasePlan/24.8
> [3] 
> https://ask.libreoffice.org/t/is-libreoffice-only-for-technology-enthusiasts-early-adopters-power-users-and-business-users/108280
> [4] https://ask.libreoffice.org/t/telechargement-de-libreoffice-version-stable/108157
> [5] https://ask.libreoffice.org/t/header-vanishes/108305/2
> [6] https://blog.documentfoundation.org/blog/2024/07/11/libreoffice-24-2-5/
> [7] https://blog.documentfoundation.org/blog/2024/06/06/libreoffice-24-2-4/
>
> --
> Best regards,
> Mike Kaganski

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