Re: [libreoffice-marketing] What is Thunderbird doing differently to TDF?

The link is wrong: 
https://blog.thunderbird.net/2023/05/thunderbird-is-thriving-our-2022-financial-report/.

Thunderbird has historically a very good download/donation ratio, which 
is one order of magnitude higher than LibreOffice (1 donation every 30 
downloads vs 1 donation every 300 downloads).

In addition, the average donation is higher for Thunderbird (21 US 
dollars vs 12.5 euro).

Thunderbird shows the donation request on a daily basis, but when we 
have increased the frequency from zero to once every six months we have 
been criticized.

I would personally show the quest for donations every two weeks, but it 
seems impossible.

According to the Thunderbird blog post: "In short, we learned that 
projects like ours can benefit greatly from simply asking for donations, 
while simultaneously explaining how those donations will benefit the 
project – and ultimately, how they will benefit you."

If you look at the blog post, what they do in term of communications is 
very similar to what we do: they blog, they send messages, they use 
social media.

So, the basic difference is that Thunderbird asks for donations on a 
daily basis - although in a very gentle way - and we ask every 6 months, 
at the time of download and then 180 days after installation and every 
180 days after that (we also ask in a very gentle way).

On 11/05/23 17:44, James Harking wrote:
> Hello everyone,
>
> I happened to come across the financial report from the Thunderbird team.
>
> https://lists.freedesktop.org/archives/libreoffice-qa/2023-May/011439.html
>
> It appears they have had a brilliant year. I was wondering what is it that
> they are doing that TDF isn't and if there are any learnings that can be
> taken from them?
>
> Kind regards,
>
> James
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