I believe its useful to join the discussion threads somehow:
----- Forwarded message from firstname.lastname@example.org -----
Date: Fri, 06 Nov 2020 08:43:22 +0000
Subject: [Bug 134486] UI: Branding: LibreOffice Personal edition
--- Comment #73 from Timur <email@example.com> ---
New version of "strategic marketing plan" (modification date is 28.10.2020.) is
at https://nextcloud.documentfoundation.org/s/qPMWRFsxwQ6QFpK. Current
situation seems to be unchanged in the nutshell. Slide 47 and 54 show previous
● LibreOffice TBD: forever free, only from TDF
● Tag: “supported by volunteers, suggested for use by individuals,
small organizations and non profits/NGOs”
● Message: “you are using the volunteer supported version of
LibreOffice, focused on needs of individual users”
● LibreOffice Enterprise: only from ecosystem members
● Tag: “professionally supported, suggested for production environments
in enterprises and large organizations”
● Message: “you are using the ecosystem supported version of
LibreOffice, focused on needs of enterprise users”
We still have the same proposals, again forcing label:
"Product Label for the community supported version provided by TDF (i.e.
Personal or Community or other proposals)"
"1. Label (no label is not an option)"
"2. Where to position the label: title bar, about box, start center"
What's written here seems a reality: all feedback and backlash is ignored.
After all important issues raised here (like Statute preamble), they are not
addressed in the new version.
We are told to give more feedback vial marketing mail list, but I don't see
why, why all what's written here would be ignored, when we have very important
comments and commenter history in BZ can be seen, unlike in mail.
It's rather offensive to tell folks who helped LO with their BZ contribution
that what they've written so far is already ignored, that they need to
subscribe to some mailing list to say the same again.
Destructive Personal idea and suggestions of branding visible part of LO are
still in force. Only explained is why not Community.
Nowhere is explain what's the expected outcome, presumably that current company
installations would switch to Enterprise. But was there a poll? I can say that
in my case it will not surely be, those who decide will rather have LO removed
(same as Comment 24 etc). Just will proponents of LO be blamed for using lesser
That idea seems to presume enlargement of Enterprise within the existing user
base, and not from new users. So all "marketing" here is pressure on existing
And that all comes when user are still confused with difference between OO and
I never understood - because marketing plan doesn't explain, just claims, why
not be positive and rework Download page (now it's just a single Download now,
not mentioning option to get enterprise version), why annoy long-time users and
contributors with attacking their use.
I also never understood why destroying of LO common name is needed to reach out
to NGO and govs. No, that in marketing plan is just a talk to obscure name
change. Only now is "Work from Home" so pervasive. Nice catch, just go ahead
with that marketing, no need to change name. I'd rather see a good comparison
of LO offer vs. MS and OnlyOffice and WPS.
Current LO is easy to deploy via MSI and PPA. Not sure if that - not branding -
should and could be changed to indicate that deployment is not supported from
simple download, unless an organization builds LO themselves or purchases that.
Changed and arguably improved in new version is "discussion and vote limited to
TDF Members" per slide 55. Previously TDF Members only saw Personal when
testing LO 7.0, which really was the wrong way to start discussion.
But again, why direct TDF Members to Marketing mail list, when we already
receive many mails. But no response to some question.
Speaking of TDF in general, and referring to mail to TDF-internal where I asked
this and got no reply: I'm not clear about the status of Online and Android. As
a Member, I get mails, but I don't see it explained - or I missed it. Like we
all know all, which is not the case, so finally I don't know the exact status.
Actually, there are already many regular mails informing of agenda of Board
etc, but none which explained key problems with Online and Android. When I
asked, I just got Collabora explanation in the mail and web (showing they have
clear position), but not from TDF like it has no it's own standpoint.
Maybe I didn't read Marketing plan well or it doesn't approach these questions
in the way I'd find appropriate. So I don't know: is moving the Online
repository outside of the LibreOffice project done or will be, is it the code
from TDF, what's the licence, was it on TDF servers or not, does this really
mean "move" or "fork", does Online remain with TDF as LO project or not.
With that new move development, plan may already be obsolete in Online part.
And detrimental to desktop part from the beginning.
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- [libreoffice-marketing] Fw: [Bug 134486] UI: Branding: LibreOffice Personal edition · Thorsten Behrens
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