Re: [libreoffice-marketing] LibreOffice promo trailer?

Dear Jonathan and Drew,

On 4/17/19 5:28 PM, jonathon wrote:> On 4/16/19 9:42 AM, Nigel Verity wrote:
> Possibly outside the scope of LibO:
> * The why of FLOSS;
> * The virtue of open standards;

"the why of FLOSS" and "The virtue of open standards" is surely better
explained in https://u.fsf.org/user-liberation/ and
https://publiccode.eu but a promo video for LO should be based on a
convincing explanation why LO is a "best practice" of using FLOSS, because:

On 4/17/19 1:53 PM, Drew Jensen wrote:
> For what it is worth:
>
> I would like to see some marketing material which does not even mention
> FOSS.

FLOSS is the only unique feature of LO in comparison of MS Office. All
other ideas both of you mentioned tend to point on *functional*
attributes of LO. An argumentation for LO that only use a functional
perspective will drop its "strongest weapon" in debates whether to go
for LO or MS Office, because MSO which will always be stronger in
functional perspective (more money, more developers, more market power).
I've experienced this in the last debate with decision makers of my
university: "Yes, LO is nice but it won't beat MS Office because in MSO
we will have artificial intelligence". The question is not if this is
true or not - the question is, if the "battlefield of functionality" is
the one LO will be able to beat Microsoft, Adobe etc. and its cloud
universes.

The real power of LO comes from being digital freedom instead of being a
"digital north korea" like Adobe and Microsoft - and this should be the
base of any argumentation because it is the only superior starting
position LO has. Starting from software freedom any further
argumentation will convice (at least in societies claiming freedom as
fundamental part of a society):

-because LO is freedom respecting it is secure
-because LO is freedom respecting it is privacy rescpecting
-because LO is freedom respecting it serves the user
-because LO is freedom respecting it is sustainable

In this way LO will convince governments, companies, the educational
sector and NGOs, not by trying to convince users in a perspective that
is already totally lost to the proprietary sector ("functionality" aka
"but MS Office is so easy to use").

Best regards
Roland



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