Re: [libreoffice-marketing] LibreOffice promo trailer?

Hi Roland, Mike


That is a very interesting point. Perhaps the challenge is to create a promotional video which 
appeals to both corporates and private individuals in equal measure.


Liberation and social responsibility should certainly appeal to individuals, but any justification 
for using LO which strays into the territory of "politics" may be of less appeal to companies. 
There will surely be decision-makers who have a social conscience but in the main I would suggest 
that a company which selects its business applications based on ethics rather than functionality is 
not doing its job properly. I don't necessarily applaud that standpoint but I think it is a fact 
all the same.


In short, I don't think LO should be promoted like those adverts we see proclaiming "buy our 
product because x% of our profits go to charity". LO is world-class software that justifies its 
existence on functionality alone. I think the challenge is to get the ethics message across without 
its being seen as a "bolt on" to increase its appeal further.


Regards


Nige


________________________________
From: Roland Hummel <roland.hummel@student.hu-berlin.de>
Sent: 15 April 2019 21:47
To: Nigel Verity; Mike Saunders; marketing@global.libreoffice.org
Subject: Re: [libreoffice-marketing] LibreOffice promo trailer?

Hi Nigel and Mike,

On 4/15/19 2:43 PM, Nigel Verity wrote:
> I've just looked at that video again for the first time in quite a while. I have to say there is 
> nothing in it that is not valid today and not a lot of information that ought to be added. The 
> only fundamental change is the availability of the new user interface features in the mainstream 
> rather than as experimental options. Unfortunately to update the video to show these would entail 
> almost a total re-recording.
>
> There clearly is some scope for a new promotional video but, given that just updating the 
> screenshot elements would not alter its overall impact, is the cost of a new video justified at 
> this time? What else needs to be changed? Change for its own sake is rarely a good proposition.

looking for other LO promo material I found "Trailer Curso LibreOffice
Ecuador" [1]. I don't understand Spanish language but a friend
translated the essential parts for me and this video describes how FLOSS
like LO liberates the IT of countries like Ecuador so as I tried to
explain in my last mail:
An update of the official LO promo trailer that is a little bit more
"inspiring" the people why using LO has something to do with liberation
and social responsibility in digital age would justify time and money
needed for the update a lot.

Best regards
Roland

[1] https://invidio.us/watch?v=8wLGesOotrg


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