Re: [libreoffice-marketing] Introduction

What kind of cultural changes are you referring to?
On Feb 8, 2016 10:13 AM, "Italo Vignoli" <italo@libreoffice.org> wrote:

> On 08/02/16 15:59, Harold Schreckengost wrote:
>
> > If there's anything involving numbers/statistics, research, or something
> > like that (the "back" side of marketing, I guess you might call it),
> that's
> > likely where I can be the most useful :-)
>
> Actually, there are many areas of improvement for LibreOffice marketing,
> and the backoffice is definitely one of them. We miss many of the
> traditional numbers/statistics, as - for instance - we do not have a
> real number for users, as we rely on downloads (not a real measurement).
>
> Maybe, we can have a chat via skype/hangout after Wednesday (as we are
> releasing LibreOffice 5.1, and I am fully booked for pre-briefings with
> journalists).
>
> I have coordinated LibreOffice marketing so far, and I have also managed
> most of the marketing activities (apart from social media and some
> online activities). Of course, someone with a marketing background is
> always welcome, although marketing of free software needs a cultural
> shift from traditional marketing (I have gone through this shift myself
> around 2004, when I entered the OpenOffice project with my traditional
> marketing background).
>
> --
> Italo Vignoli - LibreOffice Marketing & PR
> mobile +39.348.5653829 - email / jabber italo@libreoffice.org
> hangout / jabber italo.vignoli@gmail.com - skype italovignoli
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