Re: [libreoffice-marketing] Libreoffice marketing advice

在 2014年08月15日 21:54, Kevin Suo 写道:
> Hi Junli,在 2014/8/14 21:44, wangjunli 写道:
> I very
>        want to join to promote Libreoffice groups, make a little
>        contribution to open source software.
>        我是一名Libreoffice的忠实用户，我来自中国。我非常想加入到推广Libreoffice
>        的团体中来，为开源软件做出一点点贡献。I am so happy that there is another one one who want to be a member
>      of the world-wide comunity, to contribute to libreoffice and help to
>      make it better. 很高兴我们的全球社区中又多了一名成员，让我们一起努力让LibreOffice变得更好！For
>        Libreoffice cover density and user utilization in China relative
>        to other office software (such as ms office, kingsoft WPS office,
>        etc.) or lower.
>        对于Libreoffice在中国的覆盖密度和用户使用率相对其他办公软件（例如：ms office 、金山wps
>        office等）而言还是比较低的。This is true, most of chinese office users still use MSO 2003 +
>      WinXP, most business users uses MSO 2007/2010 + Win7. The others use
>      WPS. But, however as you can see, our Chinese libreoffice comunity
>      is growing. LibreOffice 4.x UI is now 100% localized in Chinese; the
>      new zh-cn.libreoffice.org website is now available; and also, we
>      ACTom has set up a discuz! forum (www.libreofficechina.org), and
>      over the past 2 month we see a lot of people 
> registered.没错，LibreOffice在中国的渗透率现在确实很低，很多人用盗版的MSO，一些人用WPS。但是，我们LibreOffice中文社区正
>      在发展壮大。你也能看到，4.x版本的UI中文化已经100%了，help的翻译也在完善，新的中文官网也早就面世了，另外@涛建立了一个中文社
>      区论坛，每天都在吸引用户注册。
正如我们所看的那样，Libreoffice的UI全中文化这能代表这是一个开始不能代表 
市场占有率，Libreoffice的易用性和快捷性是硬伤（这 个不存在用户技术上的问 
题，而是软件设计上的问题）。当然，大家在Libreoffice的本土化中贡献，幸苦 
您们了！Libreoffice的 本土化这是一个进入中国市场的重要条件也是必要条件。 
不过我们现在还是慢了。
> Why
>        Libreoffice into such a market situation in China? Mainly used in
>        the user, technical support and Libreoffice caused by its own
>        problems, and so on! There are many enterprises in China to pick
>        the Microsoft office for money or domestic WPS office office
>        software, such as little to pick the Libreoffice open source as
>        its corporate office software. The problem was the main reason is
>        that Microsoft office and WPS office of ease of use for the
>        Chinese obviously higher than that of Libreoffice ease of use.
>        Followed by the use of software education problems, almost more
>        than 90% of people in China begin to contact the computer
>        operating system is facing the Windows office software of
>        Microsoft office. And now, right now, the chance of Libreoffice is
>        coming!为什么
>        Libreoffice在中国会成这样一个市场局面呢？主要是用户的使用习惯，技术支持和Libreoffice自身的一些问题等等所造成
>        的！在中国有许许多多的企业选着要钱的微软office或国产的wps
>        office等这些办公软件，却很少选着开源的Libreoffice作为其企业的办公软件。这个问题的主要原因是因为微软office和wps
>        office的易用性对于中国人来说明显高于Libreoffice的易用性。其次是软件的使用的教育问题，在中国几乎90%以上的人一开始
>        接触计算机时面对的操作系统就是windows办公软件则是微软office。而现在，就是现在，Libreoffice的机会来了！This is also true. In some aspects, MSO 
> and WPS seems more "easy" to
>      use, and more "stable" (but in some aspects I do not agree). Users
>      always have their choices.Also, when I was in school and learn computer for the first time, I
>      never heard of LibreOffice/OpenOffice (maybe the teachers never
>      heard of libreoffice either). And nowadays, I am sure there are
>      still many schools using MSO 2003/ WinXP for teaching, and teachers
>      only accept doc/xls formats.Because
>        China is now very support domestic Linux system, and openoffice
>        (Libreoffice) and Libreoffice has been renowned under Linux
>        operating system software for office use, so now can Libreoffice
>        took advantage of the Chinese policy of spring breeze, the Linux
>        operating system with China manufacturers and the Chinese
>        government and some famous education institutions to cooperate, in
>        order to expand market coverage in China. Cooperation target
>        roughly as follows:由于现在中国非常支持
>        国产Linux系统的推出，而openoffice(Libreoffice的前身)
>        和Libreoffice一直是Linux操作系统下赫赫有名的办公软件，所以现在
>        Libreoffice可以趁着中国政策的春风，与中国Linux操 作系统生产厂商以及中国
>        政府和一些有名的教育机构进行合作，以此来在中国扩大市场覆盖率。合作大致目标如下：With Linux
>        manufacturers cooperation purpose: mainly to the OEM manufacturers
>        become Libreoffice. Is now in China, of course, Linux system
>        manufacturers become Libreoffice OEM temporarily is a relatively
>        easy thing, but now our Libreoffice must attack quickly, otherwise
>        the day in the future we will be very sad, because kingsoft WPS
>        office office software company's products for Linux is now fully
>        open, WPS office for ease of use and the use of the user habit of
>        Linux is very suitable for Chinese users. So we must grasp firmly
>        binding will Libreoffice this product in the Chinese domestic
>        Linux system, only in this way in the future Libreoffice would
>        have a place!与Linux生产厂商
>        的合作目的：主要是让这些生产厂商成为Libreoffice的OEM。当然，就现在看来在中国Linux系统生产厂商成为
>        Libreoffice的OEM暂时是一件较容 易办到的事情，但是，现在我们的Libreoffice一定要出击迅速，不然在未来我们
>        的日子将会非常难过，因为金山办公软件公司的旗下产品wps office for Linux现 在 已经全面开启，wps office
>        for Linux的易用性和对用户的使用习惯 来说非常
>        适合中国的用户。所以我们一定要抓紧将Libreoffice这个产品牢牢的绑定在中国 国产Linux系
>        统中，只有这样在未来Libreoffice才会有一席之地！I do see Deepin Linux chooses WPS4Linux as the default office 
> suite
>      (and seems UbuntuKylin also chooses WPS?). In my opinion, this is
>      really a bad choice, as WPS2Linux is only at its alpha stage, and
>      based on my testing it's not usable at all. Maybe for very simple
>      work it's fine, but for professional work, users are at risk. Also,
>      I think WPS4Linux is developed by a very limited number of devs in
>      Kingsoft, compared with a very large comunity worldwide for
>      libreoffice.The main reason why they choose WPS may be because of its
>      compatibility with MS Office formats. However, as everybody can see,
>      LibreOffice is now perfect in doc/xls support, and is improving in
>      OOXML support. Besides, LibreOffice nativly supports ODF format,
>      which WPS never did.The
>        cooperation with the Chinese government objective: cooperate with
>        the government's aim is to make the government on to the next
>        generation of user education offer certain support, at least don't
>        let it to suppress Libreoffice.与中国政府的合作目
>        的：与政府合作的目的是让政府在对下一代用户教育上给予一 定的支持，至少不要让其来打压Libreoffice。Government's support is really 
> important. We see the UK gov is now
>      choosing ODF as one of the default file format. Maybe you can take
>      the job to comunicate with Chinese gov to use libreoffice or other
>      free and opensource software?与政府的沟通确实很重要。也许你可以胜任这个角色？以LibreOffice中文社区成员的角色去说服政府选择开放文档格式和开源软件。
我们直接和政府协商是不现实的事，但我们和这些国产linux的厂商协商是较为正 
常的事，这些厂商大多是依靠政府支持长大的，所以我们可以借他们的口用用！
> Cooperation
>        with education institutions purpose: let the education
>        institutions in the piece of education office software to replace
>        other office software Libreoffice (of course, we have to give the
>        somebody else to write good textbooks). So that both can have the
>        effect of advertising have can reach users use the education on
>        the problem.与教育机构的合作目
>        的：让这些教育机构在office办
>        公软件这一块教育上把其他office软件替换成Libreoffice（当然，我们得先给人家写好教材）。这样既可以
>        起到广告推广的效果有可以达到用户使用上的教育问题。In my opinion, it's difficult to comunicate directly with education
>      institutions. But it's easy to comunicate with Students Union or
>      "clubs/associationsions" in universities. They can help to improve
>      libreoffice, and orgnize some opensource/libre events in
>      universities. When open document format is in the heart of every
>      students, it's possible that some schools may open such 
> courses.中文社区可以组织各个高校的学生会/学生社团来搞一些开源软件/LibreOffice的活动，在学生中间扩大影响力，从而推动高校选择开源软件
>      作为教学课程。我们以后可以在中文论坛上组织一下，看看有没有人响应。
可以的，光学生还是不够的，不够这已经很好了！
> As for textbooks, currently have libreoffice documentations, but not
>      available in Chinese, see:http://zh-cn.libreoffice.org/get-help/documentation/and the Chinese
>      wiki page:https://wiki.documentfoundation.org/Documentation/Publications/zh-hans.
>      Maybe you can help to maintain this wiki page, and help to translate
>      the documentations into Chinese?对于教科书，我们有LibreOffice的用户文档，但是目前还没有人把它翻译为中文。也许你可以组织一下翻译工作？
用户文档是不能代替教科书的，同一样的，教科书也代替不了用户文档！
> Second:I Libreoffice this product also should strengthen the improvement
>        in the Chinese market, so that it has more market penetration and
>        users to have the desire. In strengthening and improvement as
>        follows;我的
>        Libreoffice这个产品也要在中国市场中加强改进，以使其更具有市场渗透力和用户拥有欲。大致的加强及改进方面如下；1, open to users' cloud 'side, 
> the user's file can be used
>        cooperatively in the network environment. (I think in this
>        respect, can look for Internet company baidu cooperation, think
>        they have very large resources in collaborative)
>        为用户开设‘云’端，使其用户的文件可以在网络环境中协同使用。（我想在这方面，可以找百度网络公司合作，以为他们在协同中拥有非常大的资源）I never used "Cloud" with 
> office suites, so will not comment on
>      this.2, in the website to open official Libreoffice tutorial, let more
>        people to learn and use Libreoffice, let users will use
>        Libreoffice proficient in Libreoffice.
>        在官网开设Libreoffice官方教程，让更多的人来学习和使用Libreoffice，让
>        会使用Libreoffice的用户精通Libreoffice。As mentioned above, we have user documentations, but not 
> available
>      in Chinese. Once done, I can help to put it on the
>      zh-cn.libreoffice.org website.用户文档翻译为中文后，我可以协助将其放到中文官网上。3, Libreoffice can more quick in 
> appearance and function of
>        strengthening, used to make it more easier to use!
>        Libreoffice可以多在外观和快捷功能中加强，使其更使用更易用！You can help to file enhancement requests on specific 
> issues on
>      bugzilla:
>      
> 针对具体的问题，你可以到bugzilla提交具体的改进建议。（也许某项功能建议已经有人提到了，你可以将自己加入到那个bug的cc列表即可）：http://zh-cn.libreoffice.org/get-help/feedback/Finally,
>  I hope that Libreoffice management must be on the use of
>        Libreoffice users increased technical education.
>        最后，我希望Libreoffice的管理人员一定要在对Libreoffice用户的使用上加大技术教育。The comunity needs more people to handle 
> different issues on many
>      different areas. You can join to handle some of them:
>      我们的社区需要更多的人来负责各种具体的工作，你也可以参与：http://zh-cn.libreoffice.org/community/get-involved/The above
>        is my simple marketing plan, I have more detailed more perfect
>        marketing advice. If interested can contact me through the contact
>        information.
>        以上是我简单的营销方案，我还有更加详细更加完美的营销建议。如有意向可以通 过一下联系方式联系我。P.S. Everything you posted on this mailing 
> list is public, so be
>      careful when you disclose your personal information.
>      你发往该邮件列表的所有信息都是公开存档的，任何人都能看到，因此以后发布时请确保不要泄露自己敏感的个人信息。Thanks a lot! 非常感谢！Kevin 
> Suo锁琨珑(LibreOffice中文论坛的用户名：suokunlong)
好的，谢谢你的提醒！
>



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