[libreoffice-marketing] Libreoffice marketing advice

Libreoffice management members:
             hello!
I am a Libreoffice loyal users, I come from China. I very want to join 
to promote Libreoffice groups, make a little contribution to open source 
software.
In the email attachment is my some simple Libreoffice marketing plan or 
proposal. Attachments are each in both Chinese and English, because my 
English is not good, so the description of the scheme in Chinese, please 
attachment for reference! Thank you very much!
我是一名Libreoffice的忠实用户，我来自中国。我非常想加入到推广Libreoffice 
的团体中来，为开源软件做出一点点贡献。
邮件中的附件是我简单的一些Libreoffice市场推广方案或者说是建议。附件有中 
英文各一份，由于我的英语水平不好，所以方案的描述请以中 文附件为参考！谢谢！

Libreoffice greater China marketing proposal

For Libreoffice cover density and user utilization in China relative to 
other office software (such as ms office, kingsoft WPS office, etc.) or 
lower.

Why Libreoffice into such a market situation in China? Mainly used in 
the user, technical support and Libreoffice caused by its own problems, 
and so on! There are many enterprises in China to pick the Microsoft 
office for money or domestic WPS office office software, such as little 
to pick the Libreoffice open source as its corporate office software. 
The problem was the main reason is that Microsoft office and WPS office 
of ease of use for the Chinese obviously higher than that of Libreoffice 
ease of use. Followed by the use of software education problems, almost 
more than 90% of people in China begin to contact the computer operating 
system is facing the Windows office software of Microsoft office. And 
now, right now, the chance of Libreoffice is coming!

Because China is now very support domestic Linux system, and openoffice 
(Libreoffice) and Libreoffice has been renowned under Linux operating 
system software for office use, so now can Libreoffice took advantage of 
the Chinese policy of spring breeze, the Linux operating system with 
China manufacturers and the Chinese government and some famous education 
institutions to cooperate, in order to expand market coverage in China. 
Cooperation target roughly as follows:

With Linux manufacturers cooperation purpose: mainly to the OEM 
manufacturers become Libreoffice. Is now in China, of course, Linux 
system manufacturers become Libreoffice OEM temporarily is a relatively 
easy thing, but now our Libreoffice must attack quickly, otherwise the 
day in the future we will be very sad, because kingsoft WPS office 
office software company's products for Linux is now fully open, WPS 
office for ease of use and the use of the user habit of Linux is very 
suitable for Chinese users. So we must grasp firmly binding will 
Libreoffice this product in the Chinese domestic Linux system, only in 
this way in the future Libreoffice would have a place!

The cooperation with the Chinese government objective: cooperate with 
the government's aim is to make the government on to the next generation 
of user education offer certain support, at least don't let it to 
suppress Libreoffice.

Cooperation with education institutions purpose: let the education 
institutions in the piece of education office software to replace other 
office software Libreoffice (of course, we have to give the somebody 
else to write good textbooks). So that both can have the effect of 
advertising have can reach users use the education on the problem.

Second:

I Libreoffice this product also should strengthen the improvement in the 
Chinese market, so that it has more market penetration and users to have 
the desire. In strengthening and improvement as follows;

1, open to users' cloud 'side, the user's file can be used cooperatively 
in the network environment. (I think in this respect, can look for 
Internet company baidu cooperation, think they have very large resources 
in collaborative)

2, in the website to open official Libreoffice tutorial, let more people 
to learn and use Libreoffice, let users will use Libreoffice proficient 
in Libreoffice.

3, Libreoffice can more quick in appearance and function of 
strengthening, used to make it more easier to use!

Finally, I hope that Libreoffice management must be on the use of 
Libreoffice users increased technical education.

The above is my simple marketing plan, I have more detailed more perfect 
marketing advice. If interested can contact me through the contact 
information.


建议联系方式

手机：18270739552

E-mail：dffqsjswjl@163.com <mailto:dffqsjswjl@163.com>

姓名：王钧礼（男）

Advice contact

Phone: +8618270739552

E-mail:dffqsjswjl@163.com

Name: Wang Junli (male)

Libreoffice大中华区营销建议书

对于Libreoffice在中国的覆盖密度和用户使用率相对其他办公软件（例如：ms 
office 、金山wps office等）而言还是比较低的。

为什么Libreoffice在中国会成这样一个市场局面呢？主要是用户的 使用习惯，技 
术支持和Libreoffice自身的一些问题等等所造成的！在中国有许许多多的企业选 
着要钱的微软office或国产的wps office等这些办公软件，却很少选 着开源的 
Libreoffice作为其企业的办公软件。这个问题的主要原因是因为微软office和wps 
office的易用性对于中国人来说明 显高于Libreoffice的易用性。其次是软件的使 
用的教育问题，在中国几乎90%以上的人一开始接触计算机时面对的操作系统就是 
windows办公软件则是微软office。而现在，就是现在，Libreoffice的机会来了！

由于现在中国非常支持国产Linux系统的推出，而openoffice(Libreoffice的前身) 
和Libreoffice一直是Linux操作系统下赫赫有名的办公软件，所以现在 
Libreoffice可以趁着中国政策的春风，与中国Linux操 作系统生产厂商以及中国 
政府和一些有名的教育机构进行合作，以此来在中国扩大市场覆盖率。合作大致目 
标如下：

与Linux生产厂商的合作目的：主要是让这些生产厂商成为Libreoffice的OEM。当 
然，就现在看来在中国Linux系统生产厂商成为Libreoffice的OEM暂时是一件较容 
易办到的事情，但是，现在我们的Libreoffice一定要出击迅速，不然在未来我们 
的日子将会非常难过，因为金山办公软件公司的旗下产品wps office for Linux现 
在 已经全面开启，wps office for Linux的易用性和对用户的使用习惯 来说非常 
适合中国的用户。所以我们一定要抓紧将Libreoffice这个产品牢牢的绑定在中国 
国产Linux系 统中，只有这样在未来Libreoffice才会有一席之地！

与中国政府的合作目的：与政府合作的目的是让政府在对下一代用户教育上给予一 
定的支持，至少不要让其来打 压Libreoffice。

与教育机构的合作目的：让这些教育机构在office办 公软件这一块教育上把其他 
office软件替换成Libreoffice（当然，我们得先给人家写好教材）。这样既可以 
起到广告推广的效果有可以达到用户使用上的教育问题。



其次：

我的Libreoffice这个产品也要在中国市场中加强改进，以使其更具有市场渗透力 
和用户拥有欲。大致的加强及改进方面如下；

1、为用户开设‘云’端，使其用户的文件可以在网络环境中协同使用。（我想在这 
方面，可以找百度网络公司合 作，以为他们在协同中拥有非常大的资源）

2、在官网开设Libreoffice官方教程，让更多的人来学习和使用Libreoffice，让 
会使用Libreoffice的用户精通Libreoffice。

3、Libreoffice可以多在外观和快捷功能中加强，使其更使用更易用！


最后，我希望Libreoffice的管理人员一定要在对Libreoffice用户的使用上加大技 
术教育。

以上是我简单的营销方案，我还有更加详细更加完美的营销建议。如有意向可以通 
过一下联系方式联系我。



建议联系方式

手机：+8618270739552

E-mail：dffqsjswjl@163.com <mailto:dffqsjswjl@163.com>

姓名：王钧礼（男）




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