[libreoffice-marketing] Redesigning the website

Hello,

The time has come for us to work on a new and improved web site for LibreOffice. 
While it served us well for several years already, it has also shown some downsides and people tend 
to complain more. 

Because of this the board has decided to start a website redesign project and as such the first 
thing that needs to be clarified is to define the scope of this website redesign.

Technically speaking we will continue using our SilverStripe platform; we won't pick a new CMS 
(they are more or less the same for what needs to be done).
We will not be targetting any of the current development and communications platforms: gerrit, git 
repos, the wiki, the mailing lists etc. fall out of the scope of our discussion.
For practical reasons, so do the templates and the extensions sites. 

What needs to be redesigned then falls under three categories:

* the "design" itself (understand: the theme, the general look of the website)
* the content. We may  reuse some of it as there are certainly some good bits available, but we 
will also reorganize the way we think about the general presentation of the website. In this regard 
the discussion about how to engage users  to the LibreOffice community and the resulting survey 
that has just been launched will help on this matter. But we obviously need to think about the 
landing page. 
* while the technical bits themselves are not covered for this specific aspect, we would need to 
think about the whole download experience and the download page itself.

Requirements: that's the nice part :-)
- we will have a test environment with a SilverStripe instance to build out the website. 
- designers are welcome: this will be a key part of the project. The
  board has published a job posting on this a few days ago. 

General comments:
This redesign is very much an end-user focused initiative and as such a marketing need. I must 
stress again that this isn't a project where we decided to overhaul the online development and 
collaborative work tools. This is rather the opportunity to develop a nice looking, clear front 
facing website for LibreOffice. Another element that should not be forgotten is to make sure the 
Native-Lang communities are not forgotten and are included in this redesign. 

I'm happy to work not just Christian Lohmaier here but with everyone who'd like to help. 

Thanks!

-- 
Charles-H. Schulz 
Co-founder, The Document Foundation,
Kurfürstendamm 188, 10707 Berlin
Gemeinnützige rechtsfähige Stiftung des bürgerlichen Rechts
Legal details: http://www.documentfoundation.org/imprint
Mobile Number: +33 (0)6 98 65 54 24.


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