Re: [libreoffice-marketing] Re: Marketing materials must answer three questions

Hello Marc,

Le Fri, 31 May 2013 12:28:43 -0400,
Marc Paré <marc@marcpare.com> a écrit :

> Hi Charles,
>
> Le 2013-05-31 12:04, Charles-H. Schulz a écrit :
>
> > Indeed. We have the features page, which is visually nice and has
> > rich information. But what we need is on top of this is a meta
> > level, (Jean's three questions) capturing both the essence of the
> > product AND the community (please let's not have another round of
> > "unique value of the product", we're not selling dishwashers). To
> > rephrase Jean's questions:
> > So what? (product benefits)
> > Who cares? (take a second look, others already did)
> > What's in it for me: how do I join, and why I do matter.
> >
> > best,
>
> If we are talking specifically of the features page, then we need to 
> talk of these in holistic terms of our brand/product. We need to
> speak about the large lines involved in the project.
>
> Brochures are a little easier to apply as their content is more
> focused.
>
> But yes, we could apply the what ...; who care ...; what's in it ...;
> to the features page.

Yes. Or even duplicate them by keeping them under the features section
and a "Why LibreOffice" or "What you need to know" with shorter pages,
simpler yet beautiful content.

best,
-- 
Charles-H. Schulz 
Co-founder & Director, The Document Foundation,
Zimmerstr. 69, 10117 Berlin, Germany
Rechtsfähige Stiftung des bürgerlichen Rechts
Legal details: http://www.documentfoundation.org/imprint
Mobile Number: +33 (0)6 98 65 54 24.

-- 
To unsubscribe e-mail to: marketing+unsubscribe@global.libreoffice.org
Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/
Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette
List archive: http://listarchives.libreoffice.org/global/marketing/
All messages sent to this list will be publicly archived and cannot be deleted