[libreoffice-marketing] Re: Marketing materials must answer three questions

Hi Charles,

Le 2013-05-31 12:04, Charles-H. Schulz a écrit :

> Indeed. We have the features page, which is visually nice and has rich
> information. But what we need is on top of this is a meta level,
> (Jean's three questions) capturing both the essence of the product AND
> the community (please let's not have another round of "unique value of
> the product", we're not selling dishwashers). To rephrase Jean's
> questions:
> So what? (product benefits)
> Who cares? (take a second look, others already did)
> What's in it for me: how do I join, and why I do matter.
>
> best,

If we are talking specifically of the features page, then we need to 
talk of these in holistic terms of our brand/product. We need to speak 
about the large lines involved in the project.

Brochures are a little easier to apply as their content is more focused.

But yes, we could apply the what ...; who care ...; what's in it ...; to 
the features page.

Marc


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Marc Paré
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