Re: [libreoffice-marketing] LibreOffice brochures

That is why you find and use "Narrow" or "Condensed" fonts.  Most of the 
"high quality" fonts have narrow versions.

"DejaVu", which seems to be included with LO [DEB version], has many 
styles of "condensed" fonts.  I have installed normal, bold, bold 
italic, italic, obligue, versions of "DejaVu" Sans and Serif.  Also 
"Liberation" has narrow fonts in several styles.

So try a narrow font.  Some are really good and easy to read. Take a 
"large" paragraph of text and make many copies in a document.  Then make 
each copy a different font and style [normal, narrow, condensed, etc.] 
and see which font works the best for look-n-feel and readability.  
Change the size of the fonts and their line spacing as well.  Then show 
it to several people [men and women, younger and older than you] and see 
what they thing about which are the best ones to use for different 
document styles.

I did this with hand writing fonts and some others for some "letters 
from Santa" and other documents that I made that needed a font style 
other than Arial or Times Roman type of font.  I will be doing it again 
soon, both for my own use for font samples and to show others for a new 
"scrap book" type of project.  It really works well making such a font 
printout and offering it to others to help choose the best one to use, 
or read, in documents of all kinds.

On 02/21/2013 10:55 AM, Tom Davies wrote:
> Hi :)
> I was always told 12pt was smallest allowable but then everyone that 
> told me that used 11pt in order to cram everything in! Grrr.
> Regards from
> Tom :)
>
>
>     ------------------------------------------------------------------------
>     *From:* webmaster-Kracked_P_P <webmaster@krackedpress.com>
>     *To:* marketing@global.libreoffice.org
>     *Sent:* Thursday, 21 February 2013, 15:44
>     *Subject:* Re: [libreoffice-marketing] LibreOffice brochures
>
>     On 02/21/2013 04:15 AM, klaus-jürgen weghorn ol wrote:
>     > Am 20.02.2013 17:26, schrieb Daniel A. Rodriguez:
>     >> Hi, could you please take a look at this file
>     >>
>     >>
>     https://wiki.documentfoundation.org/File:Triptico-LibreOffice-Carta.odt
>     >>
>     >> What do you think about? Is in spanish, I know, but generally
>     speaking I
>     >> mean. The layout, the amount of info, etc.
>     > Should this be an "official" marketing brochure?
>     >
>     > If so my opinions to that:
>     > The brochure is breaking the branding rules [1] (but no-one seems to
>     > care of branding rules lately): You should not put the logo above
>     > LibreOffice.
>     >
>     > I don't know if it is a good idea to use a voted out cover design.
>     > The design of 4.0 web page (and of 4.0 documentation) leads to
>     another
>     > direction: black half circle with logo on it. But there was no
>     design
>     > (or marketing) decision about that, as I remember.
>     >
>     > [1]
>     >
>     https://wiki.documentfoundation.org/Marketing/Branding#Guidelines_and_Best_Practices
>     >
>     > As some of us are getting older:
>     > An 8pt font isn't really good to read for "old" men who don't
>     want to
>     > wear glasses ;-). You should use 11pt. And so you won't get so
>     much text
>     > but good information.
>     > If you need the whole text you should not make a trifolder with
>     letter
>     > size but a short handout or bigger size.
>     >
>     >> What about licensing, is that ok?
>     > I'm not familiar with licensing but why don't you use the 3.0 [2]?
>     >
>     > [2] http://creativecommons.org/licenses/by-nc-sa/3.0/
>     >
>     >
>     > As I said: only my 0,2cts.
>     >
>
>     I was told that for the "over 65 crowd" you should use 12 to 14
>     point fonts.  I tend to use 12 point as the smallest for the
>     brochures I make anymore.  My eyes are not getting any younger
>     myself.  Even with bi-focal glasses, I tend to not want to read
>     "smaller" test.
>
>     As for "an official" brochure for LO, in Spanish or English, there
>     has been no movement for the design team[s] to create one.
>
>     For Branding, if you use the LO logo that does not include the
>     "Document Foundation" text, then it does not "break" the branding
>     guidelines.  That is what I was told.  But there seems to be no
>     problems with using it as long as the TDF board gives you permission.
>
>     With the new design of the LO opening page, that came out with
>     LO4, there may be a lot of opportunities for new designs and
>     look-n-feel for brochures and other marketing materials.  It was
>     always a "green" look-n-feel.  Now that there is the "black half
>     circle" design, I wonder how useful it might be for marketing
>     materials to use it.
>
>
>
>
>
>
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