Re: [libreoffice-marketing] LibreOffice brochures

On 02/21/2013 04:15 AM, klaus-jürgen weghorn ol wrote:
> Am 20.02.2013 17:26, schrieb Daniel A. Rodriguez:
> > Hi, could you please take a look at this file
> >
> > https://wiki.documentfoundation.org/File:Triptico-LibreOffice-Carta.odt
> >
> > What do you think about? Is in spanish, I know, but generally speaking I
> > mean. The layout, the amount of info, etc.
> Should this be an "official" marketing brochure?
>
> If so my opinions to that:
> The brochure is breaking the branding rules [1] (but no-one seems to
> care of branding rules lately): You should not put the logo above
> LibreOffice.
>
> I don't know if it is a good idea to use a voted out cover design.
> The design of 4.0 web page (and of 4.0 documentation) leads to another
> direction: black half circle with logo on it. But there was no design
> (or marketing) decision about that, as I remember.
>
> [1]
> https://wiki.documentfoundation.org/Marketing/Branding#Guidelines_and_Best_Practices
>
> As some of us are getting older:
> An 8pt font isn't really good to read for "old" men who don't want to
> wear glasses ;-). You should use 11pt. And so you won't get so much text
> but good information.
> If you need the whole text you should not make a trifolder with letter
> size but a short handout or bigger size.
>
> > What about licensing, is that ok?
> I'm not familiar with licensing but why don't you use the 3.0 [2]?
>
> [2] http://creativecommons.org/licenses/by-nc-sa/3.0/
>
>
> As I said: only my 0,2cts.

I was told that for the "over 65 crowd" you should use 12 to 14 point 
fonts.  I tend to use 12 point as the smallest for the brochures I make 
anymore.  My eyes are not getting any younger myself.  Even with 
bi-focal glasses, I tend to not want to read "smaller" test.

As for "an official" brochure for LO, in Spanish or English, there has 
been no movement for the design team[s] to create one.

For Branding, if you use the LO logo that does not include the "Document 
Foundation" text, then it does not "break" the branding guidelines.  
That is what I was told.  But there seems to be no problems with using 
it as long as the TDF board gives you permission.

With the new design of the LO opening page, that came out with LO4, 
there may be a lot of opportunities for new designs and look-n-feel for 
brochures and other marketing materials.  It was always a "green" 
look-n-feel.  Now that there is the "black half circle" design, I wonder 
how useful it might be for marketing materials to use it.






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