Re: [libreoffice-marketing] Google AdWords

Hi :)
How do normal people get to see the adverts?  Are they the ones at the top and down the right-hand 
side when people do a google-search?  


When i see those sorts of adverts i tend to avoid clicking on them because 

1.  It costs the person who put the ad there for each click made
2.  I'm wary of organisations or people buying their way to the top of the list and running some 
sort of scam
So, when i see one of those sorts of ads i flick through a few pages of the google search until i 
find the genuine version and then click on that if the description and url looks fairly genuine.  
Without an ad i just use whatever is on the 1st or sometimes the 2nd page of a search.  


As it is when i search for LibreOffice the whole of the 1st page is full of proper official links 
although part-way down is a link to the wiki and at the bottom are 3 links to 3rd party download 
sites (Portable Apps, CNet, FileHippo).  If i put a space between Libre and Office or drop the 
capitals i get the same results and even reversing the name to "Office Libre" gives almost the same 
except i then get articles and YouTube HowTos below the official pages.  Just "Office" gives me 
local Post Office and furniture.  


"Office Suite" gives me LibreOffice in 8th place.  AOO is 2nd, Android 3rd and 5th, Kingsoft 4th 
and 7th, MSO 10th (which makes me suspect Google has somewhat learned what my ip-address googles 
for).  1st, 6th and 8th place are places that weigh-up the pros-and-cons of various office suites 
(1st was wikipedia).  


About a year or so (maybe more like 2 years tbh) ago i did a similar assessment and was somewhat 
distressed to find that MSO was ahead of LibreOffice even when specifically searching for 
LibreOffice.  



So, i think ads leading to the official downloads page or the home-page are fairly pointless unless 
you can target what kind of searches show them.  Pointless only because hard work has paid off and 
LibreOffice is number 1.  


Regards from
Tom :)  





> ________________________________
> From: Florian Effenberger <floeff@documentfoundation.org>
> To: marketing@global.libreoffice.org 
> Sent: Wednesday, 2 January 2013, 7:28
> Subject: Re: [libreoffice-marketing] Google AdWords
>
> Hi,
>
> Cor Nouws wrote on 2012-12-30 23:11:
>
> > Thanks for these initial tests. It's good to learn by experience (is
> > what I learned from experience ;-) ).
>
> :-)
> so, my first tests were not that successful. We had quite a few impressions, but a rather bad 
> click through rate. Might be due to the adverts themselves, or the keywords chosen. I'll follow-up 
> on that later and will grant several people access to the account, so they can play with that.
>
> > I suppose we can have various campaigns at the same time, so that we can
> > have a variety of adds, linked with different searches?
>
> Indeed, and we can also localize the ads, of course.
>
> Florian
>
> -- Florian Effenberger, Chairman of the Board (Vorstandsvorsitzender)
> Tel: +49 8341 99660880 | Mobile: +49 151 14424108
> Jabber: floeff@jabber.org | SIP: floeff@iptel.org
> The Document Foundation, Zimmerstr. 69, 10117 Berlin, Germany
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