aside the admin weekend, we also were talking about our donation button.
In a nutshell, to make a provocative statement: I think our current
donation page and button can use some improvement. ;-)
The more clicks people have, the more text they have to read, the more
flying/blinking elements they see, the less likely they are to donate.
On the other hand, the easier we make it for people to donate, the
better it is.
My rough idea is to show the very same donation "button" (rectangle,
circle, whatever) on the major pages, like our main site, our download
page, our wiki, our blog and our AskLibO platform. It should be easy for
website admins to be localized, and it should be usuable within and
outside of SilverStripe. Only when the space is too limited, we should
use a smaller button that maybe opens itself with a mouseover.
In this "button", we should focus on the main donation mechanisms, that
is direct credit card payments, and PayPal. Any other mechanisms, may it
be Flattr, bank transfer and the like, should - together with a detailed
donation page, stating what we do with the money - be within reach of an
In addition, we should preselect a "sane" value, and offer some
convenient choices, plus the option of entering your own value.
Recurring donations would be a bonus, but need to be implemented
technically first. Plus, we should not ask any more data from people
than we need.
Have a look at https://donate.wikipedia.org - the form on the right
side, while being a bit large, basically has all the information required.
I am probably the worst designer ever, but anyways, I have attached an
idea on how, in my opinion, things should look like, and I'd like to
have your opinion on this.
Christian Lohmaier has done a wonderful job of implementing a first
functional draft at http://donate.libreoffice.org - while the page
itself really needs some polishing up, you get the basic idea.
My drawing (handmade ;-) is available at
and I'd like to hear your opinion. My take is to focus on simplicity, to
encourage people to donate, but maybe my approach is wrong.
Florian Effenberger, Chairman of the Board (Vorstandsvorsitzender)
Tel: +49 8341 99660880 | Mobile: +49 151 14424108
The Document Foundation, Zimmerstr. 69, 10117 Berlin, Germany
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- [libreoffice-marketing] improving our donation button · Florian Effenberger
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