[libreoffice-marketing] improving our donation button

Hello,

aside the admin weekend, we also were talking about our donation button. 
In a nutshell, to make a provocative statement: I think our current 
donation page and button can use some improvement. ;-)

The more clicks people have, the more text they have to read, the more 
flying/blinking elements they see, the less likely they are to donate. 
On the other hand, the easier we make it for people to donate, the 
better it is.

My rough idea is to show the very same donation "button" (rectangle, 
circle, whatever) on the major pages, like our main site, our download 
page, our wiki, our blog and our AskLibO platform. It should be easy for 
website admins to be localized, and it should be usuable within and 
outside of SilverStripe. Only when the space is too limited, we should 
use a smaller button that maybe opens itself with a mouseover.

In this "button", we should focus on the main donation mechanisms, that 
is direct credit card payments, and PayPal. Any other mechanisms, may it 
be Flattr, bank transfer and the like, should - together with a detailed 
donation page, stating what we do with the money - be within reach of an 
extra link.

In addition, we should preselect a "sane" value, and offer some 
convenient choices, plus the option of entering your own value. 
Recurring donations would be a bonus, but need to be implemented 
technically first. Plus, we should not ask any more data from people 
than we need.

Have a look at https://donate.wikipedia.org - the form on the right 
side, while being a bit large, basically has all the information required.

I am probably the worst designer ever, but anyways, I have attached an 
idea on how, in my opinion, things should look like, and I'd like to 
have your opinion on this.

Christian Lohmaier has done a wonderful job of implementing a first 
functional draft at http://donate.libreoffice.org - while the page 
itself really needs some polishing up, you get the basic idea.

My drawing (handmade ;-) is available at

        http://s7.directupload.net/file/d/3022/f9wqeazc_jpg.htm

and I'd like to hear your opinion. My take is to focus on simplicity, to 
encourage people to donate, but maybe my approach is wrong.

Thanks,
Florian

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Florian Effenberger, Chairman of the Board (Vorstandsvorsitzender)
Tel: +49 8341 99660880 | Mobile: +49 151 14424108
The Document Foundation, Zimmerstr. 69, 10117 Berlin, Germany
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