RE: [libreoffice-marketing] Marketing Libre Office with E-mails.From Volodymyr in Atlanta.

Hi :)
Wow!  

LibreOffice and The Document Foundation are very new and needed to work at regaining the brand 
recognition that was lost by not being allowed to use the previous names.  Usually a brand would 
change it's name slowly by running both names alongside each other for a good long time and even 
then there is a tendancy to lose people along the way.  I think we are already past that as i hear 
more people talking about LibreOffice than i ever heard about the previous.  Also while people used 
the previous name somewhat scathingly or apologetically the name LibreOffice is used very 
positively.  

Because they are so new certain things are not completely finished yet but will (hopefully) be 
completed soon.  So i think we can't use the  ® yet, but soon (hopefully) will be able to.  

So a lot of people are very concerned about branding as it is one thing we might have some control 
over while we wait for external organisations to run through their processes.  Please excuse their 
pedantry.  

Btw welcome in to the community!  
Regards from
Tom :)

--- On Fri, 25/11/11, Volodymyr Vladimir I. Druzhshchienschkyj <volodymyrsway@gmail.com> wrote:

From: Volodymyr Vladimir I. Druzhshchienschkyj <volodymyrsway@gmail.com>
Subject: RE: [libreoffice-marketing] Marketing Libre Office with E-mails.From Volodymyr in Atlanta.
To: marketing@global.libreoffice.org
Date: Friday, 25 November, 2011, 0:57

Dear Drew and Everyone:

Thank you for your reply and interest.  To answer your questions and provide commentary on what has 
led me to LibreOffice the following:

No, I do not run any type of e-mail newletter or newletter.  My journey to LibreOffice and the 
Digital Commons came as a result of arrogant Microsoft representatives less than one third my age 
telling me that I do not have a choice with software and that I will eventually have to use their 
product one way or another.  The Mircosoft southeastern regional headquarters is located less than 
four direct miles from where I reside in Roswell, Gerogia, USA.  In the past I have been in 
attendance at their meetings representing various companies and had finally gotten to the point 
where I was totally irritated with their Madison Avenue Mircosoft Uber Alles mantras and had 
started looking for other solid alternatives.  Open Office was under the direct control of Oracle 
and was just as bad as Microsoft in the sense that they, along with many other companies and 
entities do not support the basic principles and values on which LibreOffice was founded
 http://www.documentfoundation.org/foundation/.  

When LibreOffice forked from Open Office, it began to get my attention.  It was not until I read 
Richard Stallmans commentary on open file formats 
http://www.gnu.org/philosophy/no-word-attachments.html, and word processing did I begin to take 
this more to heart as it focused and highlighted the main issues.  Another turning point was when I 
had another company, that is not involved in the computer industry, demand that I use Microsoft 
Office and Word files to communicate with them or not do business with them because I was "not with 
the program."  After this I started putting this closing in my e-mails when I authored PDF files.  
Here is another link about the issue: http://www.fsf.org/campaigns/opendocument/reject.  Another 
link which highlights the underlying issue of freedom and software: 
http://www.gnu.org/philosophy/open-source-misses-the-point.html. 

Thank you for pointing out the fact that I had overlooked the fact that LibreOffice is one word, 
not two.  It is not being picayunish to point out errors, and I welcome any constructive 
commentary.  I am of the ilk that I endeavour to dot all the "i's" and cross all the "t's" as a 
matter of course.  As a result I looked at the logo and trademark pages which I would not have 
scrutinized had you not brought this to my attention.   One question that was not answered is that 
if LibreOffice is a registered trademark, should not the registered trademark symbol ® be used with 
the logo?  Am I missing something here?  

In closing, 

"Hold fast to your dreams, for without them life is a broken winged bird that cannot fly." 
   --Langston Hughes 

All the Best,

Volodymyr*************

-----Original Message-----
From: drew [mailto:drew@baseanswers.com] 
Sent: Tuesday, November 22, 2011 3:41 PM
To: marketing@global.libreoffice.org
Subject: Re: [libreoffice-marketing] Marketing Libre Office with E-mails.From Volodymyr in Atlanta.

On Tue, 2011-11-22 at 14:03 -0500, Volodymyr Vladimir I.
Druzhshchienschkyj wrote:
> Atlanta, Georgia USA 
>
> 13:57 (UTC -05) Tuesday 22 November 2011 
>
> Hello Everyone:

Howdy,

> The following is my attempt to promote Libre Office and its benefits to society.  
>
> With many companies they will include advertising in e-mails or SMS that are sent without 
> specific user consent.  Examples of this are, "Sent using X, Y, or Z hardware", or something 
> similar.  
>
> With each e-mail that includes a PDF authored by myself, which is the way I prefer to write, I 
> include the following text in the last section of the e-mail after the closing and before the 
> legal notifications.  

Cool - so I take you run some type of email newsletter or newsletters,
yes?

Well, I think it's wonderful that you use, like and want to promote the
package and OSS in general.

I suppose, were I being a bit picayune-ish there are a few small things
I would point out.

The name is LibreOffice, one word.

It is a registered trademark and should be treated as such.

So if I may suggest a small change in wording:
[see below your original text]

> <<<
>
> The attached PDF file was created and exported using Libre Office, a Free Open Source office 
> suite that is the product of an international collaboration for the Digital Commons and that of 
> Open Source .  It is available for Linux, Mac, Windows and other operating systems at: 
>
> http://www.libreoffice.org <http://www.libreoffice.org/>   
>
> in different languages.  
>
> The result of these efforts is such that the quality and dedication is beyond what any salaried 
> employee of any major corporation could ever be monetarily motivated to deliver.  The Digital 
> Commons and that of Open Source Software, forms the foundation for true unrestricted creativity 
> and value-adds, artistically, economically, and intellectually.  The Digital Commons and that of 
> Open Source Software, does not hold progress and innovation captive to the legal force of 
> restrictive licensing agreements.   This is about unrestricted Liberty, the future, longevity, 
> and the highest possible evolution of true achievements.  
>
> > > >

> > >
The attached PDF file was created and exported using the Free Open
Source office suite LibreOffice. LibreOffice is produced by The Document
Foundation, an international, non-profit and volunteer run organization
working for the Digital Commons and promotion of Open Source software.
It is available for Linux, Mac, Windows and other operating systems at: 
> http://www.libreoffice.org <http://www.libreoffice.org/>   
>
> in different languages.  
>
> The result of these efforts is such that the quality and dedication is beyond what any salaried 
> employee of any major corporation could ever be monetarily motivated to deliver.  The Digital 
> Commons and that of Open Source Software, forms the foundation for true unrestricted creativity 
> and value-adds, artistically, economically, and intellectually.  The Digital Commons and that of 
> Open Source Software, does not hold progress and innovation captive to the legal force of 
> restrictive licensing agreements.   This is about unrestricted Liberty, the future, longevity, 
> and the highest possible evolution of true achievements.  
> > >

<snip>

Beyond that, like I say it's great that you want to be booster for the
package and I hope you will find other ways to interact with and support
the LibreOffice community.
> All the Best,

and to you,

Drew Jensen

-- 



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