Re: [libreoffice-marketing] Abbreviation for LibreOffice?

On 05/07/2011 07:59 PM, Bernhard Dippold wrote:
> Hi Christian, Jean, all,
>
> Christian Lohmaier schrieb:
> > Hi *,
> >
> > On Sat, May 7, 2011 at 11:39 PM, Jean Hollis 
> > Weber<jeanweber@gmail.com>  wrote:
> > > Do we have a preferred abbreviation for LibreOffice? LibO, LO, or
> > > something else? I see the installation filenames use LibO.
> >
> > There's a slight preference towards LibO in semi-official stuff, but
> > on IRC LO is used as well
> >
> > > I recall a vigorous discussion on this topic last year, but I haven't
> > > been paying close attention since then.
>
> What I got as final state (with a posting by Italo, IIRC) was:
> Even if LibO is a good abbreviation (probably better than LO), in 
> should be avoided in public (= external) discussion, presentation and 
> reference to LibreOffice as long as the brand has not been established 
> in a way that (nearly) everybody knows our full name.
>
> Perhaps in a couple of years LibO might be promoted, but for the 
> moment any promotional effort should focus on "LibreOffice".
>
> Best regards
>
> Bernhard
>
> PS: This doesn't mean that there is any official rule for internal 
> discussion: If you call LibreOffice LibO, LO, LibrO or anything else 
> on our mailing lists doesn't matter much, as long as the reader know 
> what you talk about (wiki might be a bit differently, especially on 
> pages with external visitors / potential or new contributors).
I know that Oracle owns the trademark of "OpenOffice.org".
Is LibreOffice a "registered trademarked" yet?

Then there could be a decision to trademark LibO, LibrO, and/or some 
other abbreviation for LibreOffice.  That could settle what is preferred 
to be used.  Then there would be a consistent abbreviation to be used 
when spelling out the full name is not convenient.  Actually, I added 
both abbreviation to my spelling checker for Thunderbird.

Even though I sometimes use "LO", I agree that it may need to be 
discouraged.  "LO" could equate to "low".  We need to make it something 
that would equate to a positive feeling abbreviation, not negative like 
LO could be.

The same goes for sayings like "Freedom Never Tastes So Suite".  We need 
to have a consensus on saying for LibreOffice that could be used on 
marketing materials.  Maybe someone could make a Wiki page with a list 
of ideas for marketing saying and what items it could/should be placed 
on.  That same page could have suggestions on what abbreviations 
could/should be used where and not to be used where.  This way we, as a 
hole, would have some guidelines.

Any volunteers to do organize such a web page?

Any other suggestions?




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