Re: [libreoffice-marketing] Re: Reminder re: use of LibreOffice and LibO

It's a very intelligent decision. ;) I totally agree. Thank you both for 
explain it!

On 17-02-2011 06:54, Tom Davies wrote:
> see below for responses ...
>
>
>
>
>
> ________________________________
> From: Marc Paré<marc@marcpare.com>
> To: marketing@libreoffice.org
> Sent: Thu, 17 February, 2011 6:25:29
> Subject: [libreoffice-marketing] Re: Reminder re: use of LibreOffice and LibO
>
> Le 2011-02-16 21:24, Paulo José a écrit :
> > It's good to know and make sure. When I become a LibreOffice mail
> > listing member, I didn't know what was the right form (LibreOffice or
> > LibO) to use in each context.
> >
> > By the way, is it correct or suggested to use "Libre Office" (with
> > separated words)?
> >
> > ~Paulo
> Hi Paulo
>
> The suite is called LibreOffice with no spaces.
>
> Re: use of LibO. We had agreed a couple months ago that the use of LibO as short
> form would not be encouraged as we wanted to get the LibreOffice brand name
> known to people. This was also said in context of marketing materials. I don't
> think that this would apply to file naming convention as sometimes we need to
> abbreviate file names to make them fit.
>
> As Italo says do not take this as an order, but IMO, I think that we would want
> to make our official name known before advertising a short form. Many people
> still have never heard of LibreOffice.
>
> Just in case you are not aware, Italo Vignoli is our marketing lead. We rely
> very much on his marketing expertise and wisdom.
>
> Cheers
>
> Marc
>
>
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>
> Hi :)
>
> Yes, for internal communications we have been mostly using LibO or occasionally
> LO but we want to avoid that getting out-there to the outside world.  At least
> for now.  Outsiders, or people on the fringes will use a lot of different names
> until they are familiar with the 'correct one'.  We really want to establish
> LibreOffice as the 'correct name' and that could take a long time.
>
> In linux the 3 letters "lib" at the start of a name are 'reserved' for libraries
> and after those 3 letters should be the functionality or a nickname.  In a
> similar way the letter K (or Qt) at the start of a name often indicates that the
> project is built for the KDE desktop.  A G often indicates something for the
> Gnome desktop environment.
>
> We (the wider OpenSource and linux communities) try to avoid being tooo strict
> about any rules or guidelines and usually encourage diversity.  Following rules
> too closely can stifle innovation and creativity.
>
>
> Regards from
> Tom :)

--
Paulo José O. Amaro
Computer Science Student
Federal University of São João del-Rei
WebDesigner / Linked Empresa Júnior
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