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From: Marc Paré <>
Sent: Thu, 17 February, 2011 6:25:29
Subject: [libreoffice-marketing] Re: Reminder re: use of LibreOffice and LibO

Le 2011-02-16 21:24, Paulo José a écrit :
It's good to know and make sure. When I become a LibreOffice mail
listing member, I didn't know what was the right form (LibreOffice or
LibO) to use in each context.

By the way, is it correct or suggested to use "Libre Office" (with
separated words)?


Hi Paulo

The suite is called LibreOffice with no spaces.

Re: use of LibO. We had agreed a couple months ago that the use of LibO as short 
form would not be encouraged as we wanted to get the LibreOffice brand name 
known to people. This was also said in context of marketing materials. I don't 
think that this would apply to file naming convention as sometimes we need to 
abbreviate file names to make them fit.

As Italo says do not take this as an order, but IMO, I think that we would want 
to make our official name known before advertising a short form. Many people 
still have never heard of LibreOffice.

Just in case you are not aware, Italo Vignoli is our marketing lead. We rely 
very much on his marketing expertise and wisdom.



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Hi :)

Yes, for internal communications we have been mostly using LibO or occasionally 
LO but we want to avoid that getting out-there to the outside world.  At least 
for now.  Outsiders, or people on the fringes will use a lot of different names 
until they are familiar with the 'correct one'.  We really want to establish 
LibreOffice as the 'correct name' and that could take a long time.

In linux the 3 letters "lib" at the start of a name are 'reserved' for libraries 
and after those 3 letters should be the functionality or a nickname.  In a 
similar way the letter K (or Qt) at the start of a name often indicates that the 
project is built for the KDE desktop.  A G often indicates something for the 
Gnome desktop environment.

We (the wider OpenSource and linux communities) try to avoid being tooo strict 
about any rules or guidelines and usually encourage diversity.  Following rules 
too closely can stifle innovation and creativity.  

Regards from
Tom :)

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